Our creative team consists of talented artists, musicians, photographers and animators who are constantly honing their craft… it just happens that we design websites too.
– Grant Essig, Creative Director
In all cases, if you show a single design to three people, you will undoubtedly get different opinions. However, the importance of aesthetic in website design is no more important than the functional design. Unlike many types of graphic design, a website design largely consists of a user interface. This interface is an interactive menu with design elements that must push a visitor's attention in the directions that make logical sense while resulting in meeting marketing goals.
With this in mind, each design SteadyRain provides is based on a strategy for accomplishing all of this. Palette violating colors become the accents within a call-to-action. The saturation of color is decreased on secondary and background elements, which allows elements of importance to advance. Finally, fine art principles are applied to modern technology to create the total package.
Comprehensive, Brand-Compliant Website Design
Often, an organization's website is not the first piece of marketing collateral that is produced. Therefore, compliance with the other elements within the brand must be respected. Working from supplied brand guidelines or from a number of existing pieces, SteadyRain is able to build a website design that fits within your brand palette and accents your existing design.
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Mobile Website Design
Smart phones and wireless Internet-enabled devices are continually gaining speed, popularity, and utility. Therefore, it is important that your company does not solely rely on the devices themselves to deliver the optimal interaction with your organization. SteadyRain can assist in building an auto-detectable alternative .mobi website. With this, we can even integrate content management tools into the mobile or wireless website, which allows you the same flexibility of traditional content management and navigation management systems.
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User Interface Design
SteadyRain’s experts can create a unique and effective user interface for web-based applications. Contributing unique and distinctive iconography for desktop applications, wireless applications, or other digital technology can be a solid way to separate your application from its competition.
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Digital Photography, Image Enhancement & Production
SteadyRain realizes that it is important to offer fundamental help in making client images public-facing. We realize that it is essential to our clients to have a solid collection of imagery and copy or "source material." As you can see from the banners across our website, our design team has diverse photography, digital photography, photograph enhancement, and production capabilities.
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Presentation Design
Maybe you are not interested in delivering interactive multimedia presentations or building a digital design for your presentation background, but still wish to have a professionally designed presentation. SteadyRain can develop a look and feel for an entire presentation or conceptualize, design, and produce a complete corporate presentation that exceeds expectations. Let SteadyRain help you make a visual impact with solutions developed by our team of experts, who are accustomed to designing for a modern computer monitor and not the printed page.
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Favicon Design
Check out the fantastic, brand-supporting icon next to SteadyRain's website address at the top of the browser. Go ahead; look up there. This icon is referred to as a favicon, and that subtle brand polish can be added to any website that is on the Internet.
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Banner Ad & Online Media Design
Banner ads are designed to support media buys, which require collateral that goes beyond the basic or static text Pay Per Click advertising. Animated ads can also be designed to attract attention and drive conversions. While most online media advertising is now multimedia, some clients and advertisers prefer simple collateral. This collateral is to comply with site media specifications, file size limitations, or technology limitations within banner management systems.
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Digital Document Design
Documents that are specifically created as collateral to support website content, but not duplicate it, can be created in a purely digital format. These digital documents can be targeted for production by the end-user on a local printer. Your documents are not created for use by a professional printer, but instead are optimized for maximum impact from a personal inkjet. They are usually designed to be flexible in size and resolution to support both online and offline viewing.
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Print to Digital Document Conversion
The conversion of design and produced print material for use on the Internet, via email and on the Web, can often be accomplished with minimal changes to that material. Delivering print documents can be accomplished in a downloadable format or within an on-screen presentation. Alterations are only required in specific cases where portrait style material is to be delivered on-screen and is modified to fit the landscape or horizontal screen area.
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