Search marketing campaigns are generally broken down into organic or natural search engine optimization (SEO) initiatives and the auction-based Pay Per Click (PPC) text advertising available on most popular search engines. Whether you are considering SEO or PPC, it is vital to your marketing budget to understand the necessary keyword research and campaign management that makes this kind of campaign a success.

Search Engine Optimization (SEO)
At SteadyRain, our detailed search engine optimization process begins with comprehensive research. Like all of our strategic plans, we will begin by researching your competition, audience, market, and more. SteadyRain will then do comprehensive keyword research and discovery. By identifying the appropriate keywords, we can begin developing a solution that is customized for your company’s needs.

Organic optimization is a detailed process that begins with a comprehensive analysis of the existing website, your organization, and your company’s goals. SteadyRain’s Internet consultants and online marketing specialists will put together a customized solution that will do more than simply get your site ranked for a few select keywords. Instead, SteadyRain will build an effective campaign that increases revenue while decreasing costs.

Our detailed SEO plan may include:

• Keyword research and analysis
• Site architecture analysis
• Link structure and popularity analysis
• Search engine and directory submission

Pay Per Click (PPC)
SteadyRain works with our clients to determine the best campaign strategy for their needs. We understand that running a successful Pay Per Click campaign is more than bidding on select keywords. Our staff will develop a strategy that includes keyword analysis, specifically designed for PPC; creative ad copy; appropriate landing page selection and creation; and campaign management.

Successful campaigns aren’t determined by your click through rate or how low your bids are; instead, an effective campaign will lower costs while increasing revenue. This overall strategy is effectively balanced and managed by SteadyRain. Our strategies always have deep analytics and provide all necessary information to determine if your campaigns are meeting your strategic goals.