Understanding a client's business, their target audiences and decision makers' triggers is essential to building an online marketing and website strategy that will drive leads and generate revenue.
– Thompson Knox, Vice President of Internet Strategy
As the Internet continues to change the way people do business and get news, taking your business online just isn’t enough anymore. As the Web is constantly growing and changing, it is crucial for businesses to employ an innovative Internet Strategy that will not only help them be found online, but succeed in this ever-growing, changing, and competitive field.
The solution to this all-important matter is to employ an Internet Strategy that encompasses the “big picture.” SteadyRain’s experts will work with you from beginning to end to develop a long range strategy that fits your needs. Your Internet Strategy should leverage the power of online marketing, while ensuring that your website is created with your audience in mind. SteadyRain believes that your Internet Strategy must demonstrate a return on investment (ROI). From decreasing costs to increasing revenue, SteadyRain will develop a strategy that works right for your business.
At SteadyRain, we employ a hands-on approach to help both new clients with their initial Internet Strategy needs and existing clients generate fresh ideas that will move them in new directions with their already existing strategies. Our innovative approach is based on a concept called Joint Application Design/Development (JAD).
What is JAD and what can it do for you?
JAD is a collaborative method used to discover individual project goals while quickly and accurately gaining approvals and feedback from the client. This concept was originally developed by IBM thinkers in the late 1970s. JAD process was specifically designed to bring IT professionals and end users of largely varying backgrounds and opinions together in a productive and creative environment.
In the late 1990s, SteadyRain made the decision to adopt a stylized JAD process whereby project scope would be discussed in great detail before production begins. Over the last several years, the JAD process has proven that approaching complex problems “with clients” instead of “for clients” provides a dramatic increase in SteadyRain’s ability to meet its on-time, on-budget, and in-scope pledge.
How does effective Internet Strategy work?
SteadyRain recognizes one of the greatest benefits of a well planned and thought-out Internet Strategy is the ability to create specific campaigns that are targeted, controllable, and measurable. We have also established that our process is flexible enough to be applied to nearly all types of consulting in which SteadyRain engages with clients including:
SteadyRain’s commitment to your company
Providing both in-depth and hands-on consulting is part of SteadyRain’s commitment to each and every client. With each engagement, SteadyRain offers a unique scope of work that is designed particularly for that client and is presented at a consulting kick-off meeting. As part of the consulting engagement, SteadyRain may provide the following deliverables:
- Business Overview
- Market Overview
- Audience Overview
- Competitive Marketplace Intelligence
- Strengths, Weaknesses, Opportunities & Threats Analysis in Marketplace
- Project Stakeholder Identification
- Process or Product Specialist Identification
- Ideation of Strategies to Increase Profits, Decrease costs, Increase Efficiencies and/or Create a Competitive Advantage in the Marketplace
- Evaluation and Prioritization of Ideated Strategies