The key is to define who you're trying to target and drive them to react once they've arrived. It may sound simple, but it takes a firm that is willing to spend the time to learn your business and get inside the minds of those making decisions.
– Thompson Knox, Vice President of Internet Strategy
Website architecture defined
Going beyond the “internal perspective” to the “external customer perspective” is a concept that is often overlooked or undervalued when a company begins building or restructuring their website. SteadyRain realizes in order for your business to succeed, we must step out of the way you conduct business, and step into the mind of your audience.
Our experts understand that website architecture goes beyond the simple idea of good navigation, but is a much more detailed process that includes identifying the key audiences and understanding how they use the Web. Once we begin to understand the audience and the competition, we can help your business succeed in marketplace.
Painting a dynamic picture
The cliché a picture is worth a thousand words exists for a reason. By visually demonstrating web projects in appealing flow diagrams, SteadyRain’s clients can see the functionality of a complex project in detail. The diagrams we provide illustrate decision tree flows,
website maps, use case scenarios, operational processes, and other unique functionality requirements.
While there is a general formula to designing a dynamic website Architecture Strategy, we understand the importance that all of our consulting engagements receive a customized plan. With every engagement, SteadyRain will outline a specific proposal based on your needs.
Flexible, but specific strategy goals
Within each scope of work, SteadyRain sets
Strategy Goals that are designed for your specific needs. The organic nature of SteadyRain’s website Architecture Strategy is flexible and allows for changes within these goals to ensure your company’s success. Oftentimes, this scope of work is split into budgetary manageable phases prioritizing the needs of your organization.
Your Web architectural solution
To truly leverage your
website development for a better site return on investment (ROI), SteadyRain will customize specific deliverables for your website Architectural Strategy. As all strategies vary in nature, these additional elements may be included in the more detailed scope:
- Website Navigation Strategy
- Conversion Strategies for website
- Sustaining and Supporting Page Strategies
- Landing Page Strategies
- Site map(s)
- Website Solution Descriptions
- Visual Wire Frame(s)/Schematics of Page-by-Page User Experience
- Visual Design Comp(s)
- Technical Requirement Documentation for Project Implementation
- Related Software or Hardware Required for Implementation