Tips to Inspire More Clicks in PPC Campaigns on Google
By Ann Ehnert
Originally published on Marketing Profs, May 9, 2012.
Pay-per-click (PPC) campaigns in Google provide great opportunities for businesses to appear in search results for targeted keywords and to direct visitors to landing pages. But the optimization fun doesn’t (and shouldn’t) stop there.
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Top Three Website Check-Up Considerations for the New Year
By Thompson Knox
Originally published in The St. Louis Women's Journal, February 1, 2011
So, it’s a New Year and how are you doing with your Internet Strategy? SteadyRain provides a great service called a Website Check-Up that merits discussion as we renew our dedication to Internet excellence with this fresh start of 2012.
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Spooky Truths About Online Brand Defense
By Thompson Knox
Originally published in The St. Louis Women's Journal, October 1, 2011
It’s time for black cats and orange pumpkins, again. I’m writing this article well before October and yet I’ve already gotten my first direct email about Halloween costumes. Wow, smart marketing. For our own celebration of All Hallows’ Eve, we’re going to learn about one of the most frightening topics for folks online today.
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5 Valuable Content Creation Skills
By Ann Ehnert
Originally published on HubSpot, September 22, 2011
Remember in high school when you turned in that mid-term paper, complete with perfect citation, informational graphs, and exactly 1,256 words, per your instructor’s syllabus? Not only do you breathe a sigh of relief, but a sense of accomplishment also washed over you because you completed something you knew was great. Now, years down the road, you can rediscover that feeling.
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NFC: How Your Business Can Benefit
By Joe Marcallini
Originally published on Mobile Marketing Watch, August 8, 2011
Near Field Communication (NFC) has been a popular topic lately. The primary premise of this technology is to allow users with compatible devices, such as smartphones, the ability to tap a similar device and transfer funds, files or specific data. While this may not sound exciting, it is a huge step forward for mobile technology.
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How to Use Social Media Data to Improve Paid Search Campaigns
By Jared Reed
Originally published on HubSpot, July 19, 2011
Sisyphus had it easier. Pay-per-click (PPC) has become so technical, that it’s hard to get a leg up as a newbie. Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon. These days, it seems like there’s a new management tool, tracking metric, or ad product springing up every hour.
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How Mobile Technology is Changing the Way Consumers Bank
By Joe Marcallini
Originally published on Mobile Marketer, June 7, 2011
In the fourth quarter of last year, 30 million U.S. consumers accessed their financial services accounts via mobile devices. Mobile banking lends itself to personal scheduling, providing users the added convenience of accessing banking information while on the go.
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Coupons 2.0: The Digital Deal Revolution is Here
By Thompson Knox
Originally published in The St. Louis Women's Journal, June 1, 2011
First there was Groupon (http://www.groupon.com). It emerged on the coupon scene in November 2008 as this mega-saving site, where you could scope out local deals on everything from restaurants to car services. Groupon leveraged a downturn in the economy to change the way people looked at coupons - and they succeeded!
10 Ways to Leverage Mobile Technology for Marketing
By Joe Marcallini
Originally published on
HubSpot, April 25, 2011
What do you think of when you hear “Mobile Marketing”? It might be difficult to think beyond the two obvious choices: a mobile website and mobile application. However, mobile marketing is much bigger. Here are 10 ways to incorporate mobile technology into your marketing strategy:
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Where Are You Keeping Your Digital Shoebox?
By Thompson Knox
Originally published in The St. Louis Women's Journal, April 1, 2011
So I'm writing a book. And for this book I need period photographs that show folks in period dress and with period props. Now, before you ask, I'm not going to divulge what this book is about because that would sort of devalue it as an original idea. Don't you agree? I just want to be up front about it, so you don’t hang in there for a big reveal that isn't coming--at least not when it comes to the subject of my book.
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St. Louis Globe-Democrat Series Archive
These articles were written by SteadyRain and originally published with The St. Louis Globe-Democrat.