The ability to link website content with the author in organic search can enhance your potential visitor’s experience. By including authorship, it provides an added layer of authority and trust, making the visitor much more likely to click on your organic search result than your competitor.

Mobile usage is on the rise this year, especially in the travel and tourism industries, which is perfect with the travel season right around the corner! According to eMarketer, 16 million Americas will book travel plans via mobile in 2012, a 33% increase from last year.

Reports are starting to emerge about Pinterest rising in the social media ranks, surpassing LinkedIn, YouTube, and numerous blog platforms, putting it right at number three, right behind Facebook and Twitter. It’s amazing how fast in popularity and overall growth this site has become within the past year. And what’s even more interesting is the amount of users that are located right in our backyard.

Local search is necessary when geographic identifiers are an important part to your overall search engine optimization strategy. Therefore, SteadyRain's Online Marketing team gathered some useful data into an excellent infographic for further consideration when deciding on whether or not you should integrate local into your next campaign.

Some of the numbers may be surprising!