The ability to link website content with the author in organic search can enhance your potential visitor’s experience. By including authorship, it provides an added layer of authority and trust, making the visitor much more likely to click on your organic search result than your competitor.

Reports are starting to emerge about Pinterest rising in the social media ranks, surpassing LinkedIn, YouTube, and numerous blog platforms, putting it right at number three, right behind Facebook and Twitter. It’s amazing how fast in popularity and overall growth this site has become within the past year. And what’s even more interesting is the amount of users that are located right in our backyard.

As Facebook Business Pages start to settle in to the new timeline, there are a few important things all businesses need to acknowledge during this transition.

Several new features will be introduced, which will enhance the business’ overall presence on the social network. Consider these five changes and how they could help improve your overall online marketing strategy.

Let’s examine the initial search engine optimization (SEO) leaps a company might have made in 2011. First, the business performed the necessary keyword research that drove quality traffic to a targeted landing page. Once the visitor reached the landing page, the site presented engaging calls to action and copy that spoke to the visitor’s business and/or consumer needs. Second, the business claimed their name on local directories, social networking sites and even started a blog.

Great. Now, what is planned for 2012? It’s important to not get too comfortable with last year’s strategy as the goal with SEO or any marketing campaign is to grow, not maintain. Here are a few quick suggestions we recommend: