Local search is necessary when geographic identifiers are an important part to your overall search engine optimization strategy. Therefore, SteadyRain's Online Marketing team gathered some useful data into an excellent infographic for further consideration when deciding on whether or not you should integrate local into your next campaign.

Some of the numbers may be surprising!

Social media has changed the way businesses interact with new and existing customers on the Web and has become a powerful marketing tool. Several industries rely heavily on word of mouth marketing to drive new customers.

Social media has transformed word of mouth, turning the traditional marketing approach into an enhanced real-time source of sharing information. It has become critically important for businesses to participate in social media and provided consumers with a way to instantly interact with the business and other consumers. Reaching new customers through social media can be done organically over time and through paid advertising.

Currently, videos share a significant amount of organic search space with text content, and the importance of optimizing this content is great. If you are using the video on the web, whether it is for online marketing purposes, public DIY clips, or highlighting your business’ culture, don’t forget to optimize the made-for-public video with these techniques. Give your video the best chance of being found online by your future customers.

Tweet

We did it again! We are very excited to announce that our ongoing Landmark Bank search engine marketing campaigns were selected as a featured case study on Marketing Sherpa this March.

Did you get a chance to read about Landmark's award-winning success?

Be sure to read it on Marketing Sherpa today!