The ability to link website content with the author in organic search can enhance your potential visitor’s experience. By including authorship, it provides an added layer of authority and trust, making the visitor much more likely to click on your organic search result than your competitor.

Reports are starting to emerge about Pinterest rising in the social media ranks, surpassing LinkedIn, YouTube, and numerous blog platforms, putting it right at number three, right behind Facebook and Twitter. It’s amazing how fast in popularity and overall growth this site has become within the past year. And what’s even more interesting is the amount of users that are located right in our backyard.

Local search is necessary when geographic identifiers are an important part to your overall search engine optimization strategy. Therefore, SteadyRain's Online Marketing team gathered some useful data into an excellent infographic for further consideration when deciding on whether or not you should integrate local into your next campaign.

Some of the numbers may be surprising!

As Facebook Business Pages start to settle in to the new timeline, there are a few important things all businesses need to acknowledge during this transition.

Several new features will be introduced, which will enhance the business’ overall presence on the social network. Consider these five changes and how they could help improve your overall online marketing strategy.