The ability to link website content with the author in organic search can enhance your potential visitor’s experience. By including authorship, it provides an added layer of authority and trust, making the visitor much more likely to click on your organic search result than your competitor.

Local search is necessary when geographic identifiers are an important part to your overall search engine optimization strategy. Therefore, SteadyRain's Online Marketing team gathered some useful data into an excellent infographic for further consideration when deciding on whether or not you should integrate local into your next campaign.

Some of the numbers may be surprising!

Currently, videos share a significant amount of organic search space with text content, and the importance of optimizing this content is great. If you are using the video on the web, whether it is for online marketing purposes, public DIY clips, or highlighting your business’ culture, don’t forget to optimize the made-for-public video with these techniques. Give your video the best chance of being found online by your future customers.

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We did it again! We are very excited to announce that our ongoing Landmark Bank search engine marketing campaigns were selected as a featured case study on Marketing Sherpa this March.

Did you get a chance to read about Landmark's award-winning success?

Be sure to read it on Marketing Sherpa today!