Paid search, particularly Pay Per Click (PPC), is a critical traffic and conversion channel for most organization today. Its flexibility, predictability, and – most of all – measurability make it a powerful tool. However, ad networks like Google AdWords would like businesses to believe that it’s as easy as 1-2-3.
Employing A Successful Pay Per Click Strategy
The reality is that Pay Per Click campaign setup and management requires a diverse skill set including critical thinking, ad copy development, analytical ability, as well as consistent monitoring and optimization in order to be successful. SteadyRain has the expertise to help our clients generate the traffic needed to meet their goals. By utilizing the findings, SteadyRain can also identify opportunities to decrease costs and increase efficiencies.
Launching An Effective Pay Per Click Campaign
Much like SteadyRain’s approach to search engine optimization (SEO), we have developed processes and procedures that go beyond the basics. We carefully monitor our clients’ Pay Per Click campaigns for engagement metrics such as click thru rates, as well as cost savings metrics like quality score and cost per acquisition. This enables us to provide a much more valuable Pay Per Click strategy than simple bid management.
Plus, at SteadyRain our paid search management model is based on the client’s goals and needs rather than a percentage of spend. This empowers our online marketing team to focus on results only, which is exactly the way it should be. Since our fees are not tied to the client’s ad spend budget, we are free to focus on doing what’s best for the client whether that be a recommendation of increased spending or decreased spending.
To learn how to get started optimizing your website, speak to a Pay Per Click consulting expert today!
Paid Search Approach
Focus
Prior to setting up a single Pay Per Click campaign or ad group, we want to make sure that we are targeting the right audiences with the right messages. This intelligence helps inform everything from keyword research to Pay Per Click campaign organization and ad copy development to landing page selection.
Focus is a critical element to a serious business approach to managing a paid search campaign effectively.
Launch
Once audiences have been identified and the right messages crafted, we get to work sending qualified traffic to the client’s website. But, there is more to quality paid search management than just turning on a Pay Per Click campaign and adjusting bids occasionally.
Great paid search consultants and marketers are always looking for ways to improve a performance, constantly monitoring data for information and trends that will provide clues to higher conversion rates, decreased costs, or improving messaging.
This is exactly our approach at SteadyRain. We ensure that visitors are being sent to the most relevant page possible and consistently look for ways to improve our PPC efforts.
Optimize
The primary failing of most PPC management is leveraging quality data for Pay Per Click campaign improvements. At SteadyRain, we take the findings we’ve accumulated throughout the month and couple those with a comprehensive month end review to develop an optimization Pay Per Click strategy to improve engagement, increase conversions, and reduce costs.
Quality paid search management is an iterative process that never stops. There is always room for improvement, whether through keyword additions, ad copy testing, or bid management. At SteadyRain, our Pay Per Click strategy experts are always looking for ways to get the most out of every dollar.
Contact SteadyRain today to discover a customized Pay Per Click campaign that can increase site conversion, improve quality of traffic and provide the most value for every dollar!