SteadyRain’s focus was to assist Landmark Bank with a few fundamental online marketing challenges. SteadyRain was tasked with increasing organic search visibility, providing clear and transparent reporting, and increasing web traffic via paid search in Google. By providing Landmark Bank with a comprehensive online marketing analysis, a Search Engine Optimization Road Map, and targeted keyword analysis, SteadyRain provided Landmark Bank with a successful online marketing campaign that drove targeted traffic while lowering overall cost.

www.landmarkbank.com

SteadyRain worked with Chamberlain College of Nursing to provide their staff and faculty a foundation of knowledge and best practices for specifically targeted social media vendors. SteadyRain's Social Media consulting services were focused discovering where Chamberlain's audience exists and focusing the campaign on those services. SteadyRain created and integrated a strategy for the distribution and measurement tools that would assist Chamberlain in both actively participating in and measuring the response to the campaign. While the campaign was largely based on education and best practices, SteadyRain also created unique design elements to match Chamberlain's branding for Twitter and Facebook, with YouTube and LinkedIn profiles also being created for the launch of Chamberlain's now very successful and internally managed Social Media Campaign.

www.twitter.com/chamberlainedu

www.facebook.com/chamberlainedu

SteadyRain was called upon by a nationally recognized educational institution to create, implement, and measure a winning search engine optimization strategy. The goals were clear:

- increase search engine visibility
- increase SEO traffic
- support paid search efforts with relevant content

Starting from the ground up, SteadyRain performed a detailed SEO analysis of the primary website and all social profiles, carefully identifying each strength and weakness to create a detailed Roadmap of the work to follow. Once all architectual issues had been corrected, SteadyRain's expert Online Marketing Team got to work creating a targeted keyword list that would not only drive qualified traffic but support current paid search efforts as well. SteadyRain then developed detailed page-by-page content recommendations and generated links to build authority. After only one month, SteadyRain was able to clearly demonstrate a 6% increase in visbility and an 8% increase in organic traffic. This was only the beginning of great things to come.

BarnesCare asked SteadyRain to help them better understand their website's strengths and weakness regarding Search Engine Optimization and develop a strategy for success. SteadyRain performed a detailed SEO Technical Analysis of the BarnesCare website, providing a clear 360 degree view of their current adherence to SEO Best Practices for both their branded site and their social profiles. Utilizing the information detailed in the analysis, SteadyRain then created a prioritized SEO Roadmap. This custom Roadmap outlined the best strategy for achieving success within the major search engines.

www.barnescare.com

SteadyRain’s objective was to create a landing page for AWHR that was visually different from their existing website in an effort to attract more users to their latest product addition. To increase conversions on the website, the landing page was a target for both offline and online marketing campaigns.

www.awhr.com

The RN to BSN mini-site was established to provide specific content for Chamberlain’s Fast-Track RN to BSN online degree program to current and potential students. The objective was to create a mini-site with its own unique look and feel that featured the online RN to BSN program, but also stayed consistent with Chamberlain College of Nursing’s website branding. The mini-site that resulted is now a dedicated resource center for the entire program, containing all of the necessary information for students.

www.chamberlain.edu/rnbsn

Looking at ways to actively and cohesively communicate important information to the St. Louis Metropolitan constituency that they serve, Great Rivers Greenway asked SteadyRain to design and produce a newsletter for the organization. Working with GRG’s other vendors to devise an overall strategy for the sections of content necessary to assemble a newsletter and, more recently, working to create targeted versions of these direct email distributions. SteadyRain is helping one of our favorite local organizations move behind the content delivery of their current website and push communicating important information to the opt-in list that we have assisted GRG build for many years. This ongoing campaign continues to engage local residents, trail users, and government officials each quarter.

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