The key is to define who you're trying to target and, with thoughtful site navigation, drive them to react once they've arrived. It may sound simple, but it takes a firm that is willing to spend the time to learn your business and get inside the minds of those making decisions.
– Thompson Knox, Executive Vice President
Website architecture defined
Going beyond the “internal perspective” to the “external customer perspective” is a concept that is often overlooked or undervalued when a company begins building or restructuring the site organization.
SteadyRain realizes in order for your business to succeed, we must step out of the way you conduct business, and step into the mind of your audience by creating a website strategy that encourages conversion.
Our experts understand that website architecture goes beyond the simple idea of good navigation. The website strategy is a much more detailed process, which includes identifying the site's key audiences, understanding how the audience uses the Web, and designing a site organization that best serves the audience. Once we begin to understand the audience and the competition, we can help your business succeed in marketplace.
The visual element of website strategy
The cliché a picture is worth a thousand words exists for a reason. By visually demonstrating web projects in appealing flow diagrams, SteadyRain’s clients can see the functionality of a complex project in detail. The diagrams we provide illustrate decision tree flows,
website site maps, use case scenarios, operational processes, and other unique functionality requirements that will make up the website strategy.
While there is a general formula to designing a dynamic website architecture strategy, we understand the importance of providing all consulting engagements with a customized plan.
With every engagement, SteadyRain will outline a specific proposal based on your site organization needs.
Flexible, but specific goals for your architecture strategy
Within each scope of work, SteadyRain sets
Internet Strategy Goals that are designed for your specific needs. The organic nature of SteadyRain’s website architecture strategy is flexible and allows for changes within these goals to ensure your company’s success. Oftentimes, this scope of work is split into budgetary manageable phases, prioritizing the needs of your site organization.
Your site organization solution
To truly leverage your
web development architecture for a better site return on investment (ROI), SteadyRain will customize specific deliverables for your website strategy.
As all strategies vary in nature, these additional elements may be included in the Website Architecture proposal:
- Website Navigation Strategy
- Conversion Strategies for website
- Sustaining and Supporting Page Strategies
- Landing Page Strategies
- Site map(s)
- Website Solution Descriptions
- Visual Wire Frame(s)/Schematics of Page-by-Page User Experience
- Visual Web Design Comp(s)
- Technical Requirement Documentation for Project Implementation
- Related Software or Hardware Required for Implementation