SteadyRain, St. Louis based Internet strategy, web design, development and online marketing agency, announces the addition of the Branson Convention and Visitors Bureau (CVB) to its online marketing client roster.
SteadyRain will be completing a comprehensive Search Engine Optimization (SEO) Technical Analysis for the Branson CVB to assess its current website, www.explorebranson.com, specifically evaluating opportunities to increase its use of SEO best practices sitewide. The analysis will consist of an in-depth evaluation of web analytics, site structure and adherence to search engine optimization best practices, which will lead to SteadyRain delivering recommendations for improvements to the primary web property and supporting online marketing initiatives, including social media, and content marketing.
“We are very excited to help support Branson’s tourism efforts and help them maximize their SEO effectiveness,” emphasized Thompson Knox, SteadyRain’s President. “Increasing organic search traffic should be a key part of any online marketing campaign. The Branson CVB understands this channel’s importance and identifying additional tactics that can improve search placement for a destination like Branson has an extremely high return on investment when compared to other channels.”
The primary goal of the project is to provide a detailed analysis of current online performance and to generate strategic recommendations, preparing the Branson Convention and Visitor’s Bureau for future success in marketing the attractions, events and businesses of Branson, Mo. online.
“We're very happy to be working with SteadyRain on this project,” commented James Little, Branson Convention and Visitor’s Bureau Director of Internet Marketing. “Our website is an important marketing channel for Branson, and the company's expertise will help us reach more people and better serve our visitors.”
SteadyRain and Branson CVB expect digital strategy efforts to go into effect by the end of the year. Typical next steps for Branson’s CVB website will be to work in conjunction with their developer team to enhance the current solution by taking advantage of recommended SEO opportunities on the site, accomplish focused, non-branded keyword research and assist the organization in increasing website traffic with enhanced content marketing efforts both on and off the CVB’s website.