SteadyRain announces its partnership with TrackBill, an innovative legislative tracking software, to provide strategic pay-per-click advertising campaigns, implementation and management.
As part of the engagement, the SteadyRain online marketing team will provide services to drive conversion-ready traffic to the TrackBill website and increase the company’s subscriptions via their website and mobile app. SteadyRain’s campaign initialization process will start with comprehensive keyword research to build a strong foundation for its paid search campaigns. Its team will then develop compelling ad copy and a strategic A/B testing approach focused on driving traffic and increasing conversions on the TrackBill website and mobile application.
This unique campaign strategy will also require a mobile specific approach to capture potential customers who search for legislative information while on a mobile device.
“We are very excited to work with such an innovative company here in the heart of St. Louis,” said David Kidd, SteadyRain Director of Online Marketing. “TrackBill’s mobile application is far and away the top solution within its space and provides its users with a powerful tool. We’re looking forward to helping its team spread the word and build its business with our comprehensive pay-per-click services.”
As with all of its online marketing engagements, SteadyRain will provide regular in-depth reporting for the TrackBill team to effectively monitor the pay-per-click campaign’s success. Using these insights, the online marketing agency can regularly enhance the performance of its paid search campaigns and adapt to changing business goals or audience needs.
“We opted to work with SteadyRain for our PPC efforts because of their professionalism and their dedication to helping us achieve maximum ROI,” said TrackBill Director of Marketing, Aubrey Bates. “To date they have exceeded our expectations, and we look forward to what this relationship will bring moving forward.”
SteadyRain looks forward to helping TrackBill spread its message online through its new partnership for paid search strategy and management. The agency’s online marketing team anticipates increasing website traffic and building business through a growing mobile application subscription base to achieve campaign success.