SteadyRain Launches New Web Solution for Mallinckrodt Institute of Radiology

digital strategySteadyRain announces the launch of a new web solution for Mallinckrodt Institute of Radiology at Washington University.

Following the successful conclusion of a web consulting engagement, SteadyRain designed, developed and implemented a website solution for this best-in-class radiology health care, educational and research organization. By starting with a dedication to a client discovery process as well as architectural and engineering consulting, the agency was able to tightly target distinct audiences and feature content that each visitor seeks. This ultimately allowed SteadyRain to build a solution focused on achieving specific organizational objectives for the site.

The new website, built in DNN Evoq Content Enterprise, features strategic elements to direct patients to MIR services instead of competing local organizations. By integrating a large, sophisticated database of locations, services, doctors and specialties, the solution provides powerful search tools that allow potential and current patients to quickly and easily find the doctors and/or medical services that fit their situation. An effective user interface strategy aided by custom DNN modules, presents this dynamic content on the site without overwhelming the user. The end result is a powerful, engaging web solution focused on leading each user directly to a conversion.

Through a focused consulting and development engagement with the Mallinckrodt Institute of Radiology, we are very proud of the new website solution that provides a wealth of information to potential patients and referring physicians,” Matt Ocello, SteadyRain Internet Strategist. “We believe that visitors to the website will find the information very valuable when assisting them to provide information about their healthcare choices.

Through DNN Evoq Content’s user-friendly content management system, the Mallinckrodt Institute of Radiology staff can now easily manage valuable, time-sensitive content, including locations, physicians, procedures, exams and documentation. This CMS enhancement simplifies the website management process, increases the amount of information available online and enhances the user experience.

View the new website at http://www.mir.wustl.edu/