Last month, Yahoo released its Q3 earnings report. During the call with investors, the search company also took the opportunity to drop some big news: they have entered into a search and advertising deal with Google.
For years, Yahoo and Bing were joined at the hip trying to dethrone Google, with Bing providing organic and paid algorithmic search services on Yahoo. The companies also had a revenue sharing agreement. This partnership with Bing is still in place, despite the new Google deal.
Yahoo is on its way to becoming a melting pot of various paid and search algorithms.
The company is viewing the Google deal as an opportunity to be more flexible with its search services. Searching on Yahoo will now either net you organic results and/or ads from any of Google & Adwords, Bing & Bing Ads or Yahoos’ own search algorithms & its own native ad platform Gemini.