The New Foursquare, Secrets of SMS Marketing and More: Today’s Tech News Thursday

tech news st louisWelcome to Tech News Thursday, a compilation of the latest technology news. If you want to catch the best mobile developmentweb designonline marketingdigital strategy recommendations and more in one place, this is the weekly list for you.

This week's highlights include eye-tracking insights for user interface design, Google's acquisition of Emu, the new Foursquare app and more.

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Improve Your SEO by Creating a Robots.txt File

SEO RobotsRobots may be complex, but creating a robots.txt file doesn’t have to be.

A Robots.txt file, or robots exclusion protocol (REP) is a simple text file webmasters use to instruct search engine robots which pages should not be crawled by search engines. Implementing this simple file into your web project is an often overlooked aspect of SEO that can pay big dividends in the success of your website.

So, what is a Robots.txt file, and why does it matter?

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iPhone 6’s Rumored Release Date, Google Piegeon, Reddit’s New Tool and More: Today’s Tech News Thursday

tech news st louisWelcome to Tech News Thursday, a compilation of the latest technology news. If you want to catch the best mobile developmentweb designonline marketingdigital strategy recommendations and more in one place, this is the weekly list for you.

This week's highlights include Snapchat's new competitor, Apple rumors, an overview of how development affects SEO and more.

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The Top 5 Mobile App Metrics Digital Marketers Should Be Measuring

mobile app metricsYou’ve thought up a brilliant mobile app idea, developed it to perfection and even have great launch traction from app store download rates. Now what?

Much like a website, a mobile app is never finished. You can always make enhancements to increase engagement, but first you need to know what aspects of your app needs work.

With so much data to analyze, determining the most important mobile app metrics can be crucial to the success of your mobile app. We suggest starting with the five following mobile app metrics as a base and then building upon your reporting from there.

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Google Introduces New Local Search Algorithm: What It Means For Your SEO Efforts

Google PigeonLocal search continues to be a point of emphasis for Google, and Friday the search giant unleashed its largest local search algorithm update in years – named Pigeon by Search Engine Land, who broke the story.

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Mobile App Next Steps,LinkedIn's Latest Acquisition and More: Today’s Tech News Thursday

technology st louisWelcome to Tech News Thursday, a compilation of the latest technology news. If you want to catch the best mobile developmentweb designonline marketingdigital strategy recommendations and more in one place, this is the weekly list for you.

This week's highlights include LinkedIn's latest acquisition, Pinterests new features benefiting digital marketers, a mobile app that ups the game for retailers and more.

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Our Team Tries out the New Google Analytics App for iOS

: google analytics app Here at SteadyRain, we are crazy about website analytics and obsess over constantly reviewing our client’s website performance and the performance of our own website. For years, this has meant tying ourselves to our desks or logging in to Google Analytics on a laptop at home, interrupting dinner and other family activities. (We’re only partially kidding!)

Our entire online marketing team uses iPhones, so even though a Google Analytics app has been part of the Android store for years, we haven’t had the privilege of accessing analytics from just about anywhere until now.

Our friends at Google have finally granted our wish. Google Analytics – in all of its glory – introducing the official Google Analytics app for iOS.

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