Google Authorship is Changing. What Does this Mean for Your SEO?

Google Authorship SEOShortly after Google + launched in 2011, authorship was introduced as a search ranking signal.

Google authorship was originally introduced as a way to connect authors to the content they pushed out, by including a headshot of the author, a byline, the number of times the author has been circled on Google+ and a rich snippet which helps show searchers exactly what kind of information an article contains.

Creating Google Plus authorship is a two-prong approach accomplished by having a completed Google+ profile and adding a code to your website linking the content you push out to your Google+ profile.

Aside from being pretty cool for the author; putting their face front-and-center on Google alongside their content, people have shown they are more likely to click on an article written by a real human (whom most content on the web is written by anyways) with some authors reporting a 30-150% increase in click-through rate on organic search impressions by implementing the authorship tag.

While authorship still exists, its prominence may be coming to an end.

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Your Brand, On Display – How to Launch an Action-Oriented Display Advertising Strategy

Display AdvertisingDisplay advertisements are one of the fastest growing forms of online advertising. When compared to paid search, they are often times more affordable and reach a broader audience, raising brand awareness with each impression gained.

Unfortunately, there are a ton of other advertisers with the same idea as you. Brands no longer go directly to a newspaper to place an online classified ad. Media websites and websites that fit nearly any niche imaginable are part of the Google Display network. If you want your brand exposed to the audience of USAToday.com, getting there is just a few clicks away.

It’s one thing to have your ad appear in the sidebar of a major website, but what does it take for potential customers to take action on your advertisements?

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Slingshot’s Official Launch, GIF Tweets, Apple Swift and More: Today’s Tech News Thursday

technology news st. louisHappy Thursday! In this week's list of top technology headlines, we've highlighted how Apple's new coding language could change the mobile development industry, SnapChat's new competitor, the new ability to tweet GIFs, Google My Business capabilities and more.

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Google Makes Local Search Easier With Google My Business

Google My BusinessUnfortunately, Google business listings haven’t always been streamlined, making local search optimization more confusing than it has to be.

For the longest time, business owners were left with two disjointed platforms from Google – Google Places for Business and Google+ Local pages. Both avenues for local search optimization were similar; containing your business information, photos, comments and reviews, but both served completely different purposes while looking nearly identical.

That is all changing for the better, with the introduction of Google My Business, an integrated, updated solution to local search optimization that has been missing for quite some time.

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Introducing Apple Swift, The New Apple Coding Language – It’s, Well, Swift

Apple SwiftSeveral few weeks ago at this year’s WWDC conference, the new Apple coding language, Apple Swift was announced. Our mobile developers got excited about its capabilities and obvious shift from traditional code and couldn’t wait to learn more about it.

Over the last two weeks, we’ve dug in, and determined the best features of Apple Swift.

 

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Facebook’s App Oops, Google My Business Launch and More: Today’s Tech News Thursday

tech news st louisIn this week's Tech News Thursday, our list of the latest technology news includes the launch of Google My Business, GoDaddy's IPO, a guide to image optimization, link building strategy tips and more.

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Enhance Your Photos' Search Readability with SEO Image Optimization

SEO Image OptmizationSearch engine spiders are built to read text. Title text. Header text. Body text. Text in divs. Text in buttons.

Search engine spiders are really good at reading text.

This is why search engine marketers conduct keyword research, optimize text, pick out the perfect title and write informative meta descriptions.

Images are different.

Images are a vital aspect of your on-page design. They help sell products. They inform. They inspire. They can break up a boring block of text and make your website lookgood.

What’s it like to be an image? People love to look at you, but search engines can’t see you. What good is it if people would love to look at you, but nobody is looking at you because nobody can find you?

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