Enhance Your Photos' Search Readability with SEO Image Optimization

SEO Image OptmizationSearch engine spiders are built to read text. Title text. Header text. Body text. Text in divs. Text in buttons.

Search engine spiders are really good at reading text.

This is why search engine marketers conduct keyword research, optimize text, pick out the perfect title and write informative meta descriptions.

Images are different.

Images are a vital aspect of your on-page design. They help sell products. They inform. They inspire. They can break up a boring block of text and make your website lookgood.

What’s it like to be an image? People love to look at you, but search engines can’t see you. What good is it if people would love to look at you, but nobody is looking at you because nobody can find you?

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Amazon’s Super Secret Device, Nailing Social Media Customer Service Strategy and More: Today’s Tech News Thursday

In this week's Tech News Thursday, we're highlighting tips to build a successful customer service social media strategy, Instagram's 10 new features, Apple's WWDC announcements, mobile traffic engagement topics and more.

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Save Your Adwords Budget – Money Savings Adwords Campaign Management Tips

Adwords campaign managementIn theory, any small business owner can set up a Google Adwords account and try to tackle search engine marketing by themselves. It’s easy to understand the core principles of Adwords campaign management; determine what keywords are relevant to your business, organize them into ad groups and create ads based on those keywords and ad group topics.

There is more to Adwords campaign management than that.

In reality, there are plenty of campaign managers out there who are throwing money away each and every month. Some don’t set a reasonable budget and inadvertently spend thousands of dollars with no return.

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Reaching Customers with a Mobile Friendly Website – Why Responsive Design & How to Make a Mobile Optimized Website to Work for You

why responsive designWith more than 50% of all local searches on smartphones, a mobile-friendly website is crucial for engaging customers.

The enhancement of crucial elements for audience members attempting to consume your content on mobile devices can greatly improve website visitor satisfaction and engagement levels.

Learn more about the differences between your two biggest options - mobile website development and responsive design - and how each cater to audiences on mobile devices.

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Xamarin 3.0, Beats by Apple and More: Today’s Tech News Thursday

tech news st. louisIn this week's Tech News Thursday, we're highlighting Apple's purchase of Beats, Xamarin's launch of version 3.0, Sergey Brin's admission of not being social media-savvy, Pocket's new premium service, Google Adwords tips and more.

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Protect Your Brand’s Identity with Three Overlooked Search Engine Optimization Techniques

SEO Techniques and Best PracticsThe importance of brand image and identity can't be overstated in the marketing realm, and ill-planned digital tactics and overall mismanagement can easily damage a brand's health. However, with comprehensive digital marketing strategies and SEO best practices, you can protect your brand online. Check out these tips on link-building, the importance of responsive design, effective use of local search tactics and more.

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eBay’s Terrible Week, Facebook’s Eavesdropping and More: Today’s Tech News Thursday

tech news st. louisIn this week's list of top technology news, our team is highlighting Facebook's new "listening in" mobile app feature, Microsoft's announcement of the Surface Pro 3, eBay's two major digital issues and more.

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