In theory, any small business owner can set up a Google Adwords account and try to tackle search engine marketing by themselves. It’s easy to understand the core principles of Adwords campaign management; determine what keywords are relevant to your business, organize them into ad groups and create ads based on those keywords and ad group topics.
There is more to Adwords campaign management than that.
In reality, there are plenty of campaign managers out there who are throwing money away each and every month. Some don’t set a reasonable budget and inadvertently spend thousands of dollars with no return.