Welcome to Tech News Thursday, a compilation of the latest technology news. If you want to catch the best mobile development, web design, search engine optimization, social media, digital strategy recommendations and more in one place, this is the weekly list for you.

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After a year of testing, Google’s Universal Analytics is officially out of beta. Considering classic Google Analytics will no longer be receiving updates and product changes, if you haven’t made the transition, now’s the time.

Gmail is testing all kinds of new features to optimize its users’ experiences. From an email snooze button to Finance tabs to a grid-view in the promotions tab, these updates are bound to, yet again, shake up marketers’ email campaign efforts.

Mobile

IE11 has come to mobile. Available through the Windows 8.1 Update, features include pinning sites as live tiles from a smartphone, inPrivate browsing, synced tabs between devices and a data “high savings” mode to increase browsing speed. 

In the battle between mobile web browsing and native apps, there’s a clear winner. To put it simply, “The browser is just one more app in a sea of apps on mobile.” However, mobile websites still make more sense than apps for some businesses. Give our mobile team a call if you need direction on the best path for your business.

Social Media

Are you integrating Twitter Cards into your social media strategy? You should be. Learn more

More Tech News

Microsoft is giving Windows away for free on devices smaller than nine inches. Hardware manufacturers, primarily those building smartphones, no longer have to pay a fee to license the software on its products.

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