Here at SteadyRain, we are crazy about website analytics and obsess over constantly reviewing our client’s website performance and the performance of our own website. For years, this has meant tying ourselves to our desks or logging in to Google Analytics on a laptop at home, interrupting dinner and other family activities. (We’re only partially kidding!)

Our entire online marketing team uses iPhones, so even though a Google Analytics app has been part of the Android store for years, we haven’t had the privilege of accessing analytics from just about anywhere until now.

Our friends at Google have finally granted our wish. Google Analytics – in all of its glory – introducing the official Google Analytics app for iOS.

Google released the official Google Analytics app (Version 1.0) in the App Store on July 16. Since analytics is such an important part of what we do on a daily basis, we naturally had to download the Google Analytics app – which promises easy access to our analytics data anytime, anywhere. The possibilities are endless.

Initial Thoughts on the Google Analytics App

Before downloading the Google Analytics app, we thought to ourselves “Google Analytics is INTENSE. There is no way the app can match the power of the website portal!” Then, we logged in.

Upon log-in, we were greeted to a complete list of all client websites stored in our analytics account – Just like the account list on a desktop, except it had an incredibly streamlined look. First thing’s first, we took a look at SteadyRain’s analytics.

After choosing a profile, the overview page comes up, featuring tons of useful, high-level information in an easy-to-read format.

The iOS version of Google Analytics looks completely different than its web counterpart, but comes across as very user-friendly. The high-level reports in the Overview section share understandable insights into your website’s performance, giving just enough information to comprehend while on-the-go.

Breaking down Overviews in the Google Analytics App

Google iOS app Real Time Screen Overview

Real-Time Overview

The folks at Google knew Real-Time Analytics were important to its target audience when developing the Google Analytics app for iOS. This is why Real-Time is highlighted at the top of the page right upon login.

Those most likely to download the app want real-time analytics at any time, and who can blame them!

Studies have shown the Google Analytics app for iOS comes in handy during many situations – on the golf course, driving home from work, during dinner – you name it. If you want to know how many visitors are on your website right this very second at this very second, Google has you covered.

Clicking into the Real-time report you will see everything you would in web analytics – Top locations, top referrals, top social traffic, top keywords (many of which are (not provided), of course) top active pages and the means of acquisition. Let the group behind you play-through, you have actionable insights on Real-Time visitors to uncover!

Google Analytics iOS app Audience Screen Overview

Audience Overview

At a high-level, the audience report in the Google Analytics app shows you how many visits (are they sessions or visits? we’re even confused!) your website has received during the time-span you have designated.

The main overview of the audience page also shows how many visits you have had from different countries, coming from the Geo-Location report in web analytics.

These statistics could be valuable to a brand with a well-known international presence, or an e-commerce vendor who does work overseas, but for many companies, showing this on the main page is just a waste of space.

The good stuff shows up when clicking into this report, which reveals unique visitors, pageviews, pages-per-visit, average visit duration, bounce rate and the percentage of new visitors, which are truly actionable statistics that give us and our clients a better understanding of their website’s performance.

Google Analytics app Acquisition Screen Overview

Acquisition

The acquisition report within the Google Analytics app for iOS is fairly bare-bones, featuring the number of visits (or sessions, if you prefer to call them sessions) and a chart breaking them out by traffic sources.

After drilling into this report there are two boxes, one with just your number of visits and another with the number of visits and a pie chart breaking down your visits by keyword.

The visits report shows a line graph that can be segmented by months, weeks, days or even hours, along with the number of visits-per-source. 

The acquisition section also contains a report on keywords sending visits to your site, although much of this data comes across in the report as (not provided) (not set) or branded terms.

google analytics app Behavior Overview

Behavior Overview

The Behavior overview is probably the most insightful report shown in the iOS version of the Google analytics app. First, the chart shown on the main page within the iOS app highlights when during the day visits have occurred and when website activity was at its highest. This is something you can find within the web application, but it appears much more vividly in the iOS app. Slapping an advanced segment on such as “blog traffic” can give valuable insights into when your blog audience is most active, giving you a clear understanding of when the best time to post actually is.

Within the behavior section you can find: Pageviews by day, unique visitors, average time on page (and how that has changed day-over-day) bounce rate by day and exit %.

Google Analytics iOS app Conversions Screen Overview

Conversions

On the surface, you are presented with the total number of goals completed on your website, along with whether they came from new visitors or not.

The Conversion report is probably one of the most in-depth aspects of the iOS app, with reports on goals by source, goal value, goal conversion rate, abandonment rate, e-commerce conversions, transactions, revenue, and average value of a conversion, unique purchases and quantity purchased.

Other cool features of the Google Analytics app for iOS

  • Along with the reports featured by drilling into the attractive overviews that come front and center when opening the app, there are plenty of great reports available in the left-hand column, just as they are in the web analytics platform.
  • Advanced segments you have previously created are available within the iOS app
  • Works great on the golf course or anywhere else you may find yourself wanting to know how your website is performing

Missing features/issues with the Google Analytics app for iOS

  • The app crashed three times while writing this post
  • There is no way to edit preferences or settings. Those can only be done on the full web application
  • There is not an iPad version available yet
  • There is no ability to apply secondary dimensions or view super-specific reports
  • Reports cannot be exported to PDF or emailed straight from mobile

Overall, the Google Analytics app for iOS provides great, high-level information about your website from the convenience of a mobile phone for the super-nerdy (translation: us) online marketers of the world. It does NOT replace web-based Google Analytics, which was never even a real question. While it is missing key features, the iOS app provides enough key data points to make itself relevant, and you can’t complain with the free price tag.

Does your company know how its website is performing? Are you looking for a partner who will analyze and report on your Google Analytics (in the office, most likely on a desktop) while providing actionable insights capable of improving your ROI? Contact the online marketing team at SteadyRain today and get started.