With all this talk about Pandas and Penguins, it definitely gets a search marketer thinking. What precautions can we take to ensure we aren’t affected? If we were affected, what specifically changed? How can we get it back on the right track?
Here is a brief understanding of the infamous Penguin and Panda updates:
Penguin targeted those sites that are hosting or receiving less than quality links to their site. In other words, Penguin was ready to target those spammy link practices that were using unethical or low quality linking practices in their search engine campaigns. This may include the majority of backlinks resulting from low quality paid or unpaid directories, housing too many links on one page of your site that contain nothing but keywords in the anchor text (link stuffing), or if all links pointing back to your site include nothing but keywords in the anchor text.
Most Important Take-Away: Make sure your site has a diversified link building strategy that includes thoughtful ways to build inbound and outbound links as well as consideration of your website’s on-page links.
Hint: This could easily be integrated with updates you are making to stay ahead of Panda updates.
Panda focuses on ensuring fresh, relevant content, not spam, shows up in a user’s search result. This reoccurring update forces websites through the Panda filter, analyzing the content. If a website continues to create, publish, or have relevant content, the site will escape this filter. If a few pages on the site are flagged as low quality, the entire site is subject to the analysis and overall page rankings may suffer as a result.
Most Important Take-Away: Keep website content fresh, relevant, and informative. Remember, visitors want to know that you are taking the time to provide up-to-date information so your website becomes their number one source. After all, isn’t that what you want too?
Timing of the Updates
The latest updates of Panda and Penguin were launched in early to mid-April. If you noticed a drastic decrease in organic traffic or rankings to your site, it may very well be a result of these updates.
If you have noticed a drop in organic traffic or overall rankings for targeted keywords, there are a few things you can quickly check to see if what you are doing is having a negative effect.
- Are you overly optimizing your site, such as stuffing links and keywords on several pages of your site?
- Are you ignoring possible areas of your site that should be updated on a periodic basis?
If you answered “yes” to the above, consider these questions:
Do you have a link strategy in place that includes tracking and reporting?
Do you have a content strategy in place?
Do you think you were affected or are you interested in learning more about how to protect your rankings and traffic from the updates?
Be prepared and contact SteadyRain’s Online Marketing team for help.