Your target audiences are using a variety of devices to find your products and services. Are you putting up roadblocks by not providing an optimal website experience for them?
Responsive web design allows businesses to manage content in one area but seamlessly deploy to a variety of tablets and smartphones. A website visitor thus experiences an enhanced experience, built specifically for his or her specific device type - no pinching or side-scrolling required.
Responsive design doesn’t just improve the website experience for the users; it also improves overall web performance. Online marketers benefit from added search engine optimization (SEO) benefits as well.
Before responsive web design, many businesses built and operated both a desktop website and a mobile website, essentially splitting many SEO advantages they had built up by deploying their content in two separate places. They were working harder to rank in search results.
Major search engines prefer responsively designed websites because they can crawl and index a singular URL more easily. As mobile technology grows, this type of website development becomes crucial to a successful digital strategy.