Your target audiences are using a variety of devices to find your products and services. Are you putting up roadblocks by not providing an optimal website experience for them?

Responsive web design allows businesses to manage content in one area but seamlessly deploy to a variety of tablets and smartphones. A website visitor thus experiences an enhanced experience, built specifically for his or her specific device type - no pinching or side-scrolling required.

Responsive design doesn’t just improve the website experience for the users; it also improves overall web performance. Online marketers benefit from added search engine optimization (SEO) benefits as well.

Before responsive web design, many businesses built and operated both a desktop website and a mobile website, essentially splitting many SEO advantages they had built up by deploying their content in two separate places. They were working harder to rank in search results.

Major search engines prefer responsively designed websites because they can crawl and index a singular URL more easily. As mobile technology grows, this type of website development becomes crucial to a successful digital strategy.

Before building a completely new website or restricting an existing one for responsive web design, we work with our clients to outline overall company goals, target audiences and marketing tactics. This consulting process allows us to better understand how to build a responsive website for their customers that delivers the types of content they wish to showcase in the best way possible.

During the initial strategy engagement, we nail down all of the big details before starting development. The process includes wireframes, functionality specifications and other documentation. Taking this step minimizes costly changes halfway through the development process. As a result, our responsive web design solution saves clients time, money and headaches.

By discussing these priorities as well as potential roadblocks before our responsive design team begins work, we effectively outline project scope, minimize strategy confusion and ultimately, save our clients on costs by eliminating major obstacles before starting.

Using the target audience and digital revenue goal insights we uncover during our initial strategy engagement, we work with clients to outline the ideal website experience on the three major device types – desktop, mobile and tablet.

The clients’ highest-prioritized information is made prominent on all device types through distinct design differences. The organization of content, including copy, images and calls-to-action, differs slightly, but each is displayed to increase user interaction.

For example, a mobile version may display more text and less images. A tablet and desktop may feature a horizontal banner, while the mobile design displays this information vertically. Many responsive designs also include functional and navigational differences, such as device-specific menus and touch-to-call options.

Of course, within these three design tiers of desktop, smartphone and tablet, adjustments are made for devices of differing manufacturers, operating systems and more.

Our team makes sure your most important website elements are easily-viewed by your target audiences with strategic responsive design– no matter the device.

Our team doesn’t like to find bugs any more than yours does.

We take the testing step seriously for clients and keep various types of devices in our offices for this very purpose.

A responsive design is required to adapt to its environment, and before we hand our clients’ a finished website, we induce a stress test on various device types and within competing browsers to ensure its response enhances a visitor’s experience instead of hindering.

One step we take beyond many other web developers is our testing process for user patience. Our team navigates through forms, calls-to-action, site searches and scrolling pages, taking notes on load times, touch-point tolerance and more, on every device type. If we think the design would cause user frustration, our mobile team focuses on further enhancing the website experience.

After all, a responsive website should do more than look great on multiple devices. It should function well and increase interaction with target audiences too.

More conversions are made on tablets and mobile devices every day. Are you missing out on revenue opportunities, because your website doesn’t look its best on an iPad or Samsung Galaxy S5?

Contact SteadyRain to learn more about we can provide your business with a strategic responsive web design built specifically for your digital marketing goals.