Portfolio > Digital Marketing Campaigns

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Search Engine Marketing Management for Local Financial Institution

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Services rendered for this project:
Enhanced SEM Strategy and Increased Paid Traffic

SteadyRain worked with the organization to create a strategy that would increase website traffic and improve conversion rate for generic and non-branded keywords.

With these objectives in mind, SteadyRain performed the necessary keyword research and Pay Per Click (PPC) campaign analysis to ensure certain elements were in place, such as instituting event tracking and optimizing the necessary landing pages.

In the first five months of the campaign, SteadyRain has recorded significant improvements:

  • Averaged Clicks: 918.4
  • Averaged Conversion Rate: 9.66%
  • Averaged Click-Through-Rate (CTR): 2.94%
  • Averaged Cost-Per-Click (CPC): $1.90

Contact SteadyRain to learn more about our digital marketing strategies.

Project Successes

  • Increased conversion rate to 9.66%
  • Achieved 2.94% click-through-rate (CTR)
  • Kept cost-per-click to an average of $1.90