The Missouri Botanical Garden anticipated increased mobile visitors to its website around the Lantern Festival: Art by Day, Magic by Night, it sought a strategic solution to target mobile technology. SteadyRain built on its long-term relationship with the organization to create an engaging mobile-optimized web experience that provides up-to-date relevant information to mobile visitors and simple direction to the organization’s most important web pages.
The mobile menu features include the following enhancements:
- Visual buttons to guide mobile visitors within an app-like interface
- Shared content between standard desktop and mobile-optimized sites providing shared content management experience for content managers
- Automatic device detection and redirection to mobile site
The solution allows mobile visitors to find the information they seek in an engaging interface that maintains consistent branding. The Lantern Festival was one of the Garden’s most success events resulting in an influx of visitors to the Garden and an increase in brand interaction as a result of the mobile development project.
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