Portfolio > Digital Strategy: Application Architecture & Engineering

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Hunter Engineering Digital Strategy Partnership

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Services rendered for this project:
Digital Strategy for Enhanced Member Engagement

SteadyRain partnered with Hunter Engineering to enhance the industry leader's digital presence through website redevelopment.

The two teams worked together through a consulting engagement to build a new website strategy. This critical step in the digital solution development process included an evaluation of Hunter Engineering's business objectives, target audiences discovery, product and services catalog review and assessment of its existing digital landscape. SteadyRain then used these insights to build blueprints for a new website focused on capitalizing on the latest in web and mobile technology, building on Hunter Engineering's reputation as a true industry leader in innovation.

The new digital solution includes a lead-generating sales engine and customer support tools to better serve its key audiences. This shift in focus and team accessibility will also help increase internal efficiency. The website also features a full digital product database and content localization to help drive increased traffic and product discovery online. As a result, this highly-targeted content will better engage those shopping for Hunter Engineering's products and services online.

SteadyRain implemented these digital strategy blueprints using DNN Evoq Content CMS through impacting visuals and effective online content architecture. The new website also adheres to responsive design best practices, ensuring audiences on all device types have an engaging online experience with the Hunter Engineering brand.

Contact SteadyRain to learn more about our successful digital strategy.

Project Successes

  • Identified strategies to effectively engage key audiences with enhanced content
  • Completed functional wireframes and website visuals for a more efficient development process
  • Outlined digital strategies for increasingly efficient internal processes, including key customer service digital tools
  • Identified a powerful CMS to help the Hunter team create and manage its new digital content