Portfolio > Digital Strategy: Information Architecture & Website Strategy

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Web Consulting for Cambridge Engineering



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Services rendered for this project:
Consulting for Website Redevelopment and Enhanced Digital Strategy

SteadyRain kicked off its partnership with Cambridge Engineering with web consulting, setting a firm foundation for an innovative digital solution. During this digital strategy engagement, the agency worked closely with the client to determine accurate project scope, saving the client time and money by minimizing costly changes during the development process.

Deliverables from this strategy partnership include an overview of Cambridge Engineering's unique digital landscape, a target market overview and an outline of unique opportunities for the company to create a competitive advantage in its industry. Using these detailed insights, along with a detailed review of Cambridge Engineering's target audience, SteadyRain built a custom digital strategy and plan of action for its new web solution.

The detailed web development plan included technical and architectural specifications for Cambridge Engineering's new digital solution, ensuring clear direction for the SteadyRain development team. This, in turn, further minimizes the opportunity for miscommunication between companies, ensuring a powerful web solution completed on time, on scope and on budget.

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Project Successes

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  • Created a competitive advantage for Cambridge Engineering with unique market insights
  • Developed functional wireframes, technical specifications and information architecture for new web solution
  • Minimized opportunities for miscommunication and unexpected scope changes, saving the client time and money
  • Increased opportunities for audience engagement with innovative navigation strategy