Portfolio > Digital Strategy: Information Architecture & Webite Strategy

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First Bank Digital Strategy for Website Redesign

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Services rendered for this project:
Web and Online Marketing Consulting for First Bank

First Bank approached SteadyRain in search of a strategic website redesign focused on promoting its array of services and reaching its various target audiences. To enhance overall strategy, we completed a consulting engagement to identify new opportunities for First Bank and outline the project in detail before beginning work to ensure its success.

The SteadyRain online marketing team also provided strategies for the website’s success and identified opportunities to help First Bank gain a competitive advantage in its market. This included a website SEO transition plan and optimization of updated content.

Contact SteadyRain to learn more about our successful digital strategy.

Project Successes

  • Completed client discovery and understanding of uniqueness of three, separate markets
  • Involved departmental SMEs to gain knowledge of financial products and services
  • Worked with client to identify key offerings to key audiences
  • Developing functional wireframes and information architecture for new site strategy