Creating an engaging, integrated web presence isn't easy and it certainly doesn't happen overnight. In today's world, an effective web presence is much more than a simple marketing website. A comprehensive digital strategy takes into account the goals of a business - both online and off - to engage existing, former and future customers and add long-term value.
And a truly valuable digital strategy? That takes a comprehensive plan and a partner to execute on that plan.
Before starting a web development project, SteadyRain leads our clients through an intensive discovery web consulting engagement that employs a Joint Application Design/Development (JAD) process during which we work to uncover unique business opportunities and audience insights. We use these unique insights to establish a highly-detailed project scope that not only provides the road map for a website development project, but also provides a comprehensive view of a truly all-encompassing digital strategy.
SteadyRain's consulting process illuminates key components of a custom digital strategy and identifies opportunities to gain a competitive advantage in the marketplace by providing a tailored solution for their industry and target audience. The process allows us to avoid expensive mistakes with planning, ultimately cutting overall development costs.
Changing strategy halfway through a digital project is expensive. Cut costs and effectively reach your target audience by having a comprehensive plan before the project begins.
During the web consulting process, we work with our clients to acutely understand target audiences and create in-depth audience dashboards that allow us to identify decision-makers, appeal to their purchase triggers and create effective calls-to-action.
Within each element of the web consulting process, SteadyRain researches and outlines digital strategy goals specific to the client’s business, industry and key audiences. Facets of the web consulting engagement may include the following:
- Digital Landscape Evaluation
- Business Overview
- Services Overview
- Market Overview
- Audience Overview
- Competitive Review
- Information Architecture Outline
- Functional Specifications
- Wireframe Design and Development
By outlining a project’s full scope of work, including high-level strategies and potential budget requirements, SteadyRain provides an efficient development road map focused on gaining a competitive edge for its clients.
Contact us for comprehensive web consulting to build your business’s most successful digital strategy.