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Case Study Detail

Services Used
  • Strategic Planning
  • Paid Search Marketing
  • User Interface Design

The H-J Family of Companies

Deploy a Recruiting solution that would bring in qualified leads for open positions within the company.

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The H-J Family of Companies was struggling to bring in new talent. Because of changes in the market, there were fewer skilled workers applying for manufacturing positions than there had been in the past. Over the next decade, more than half of manufacturing job openings are expected to go unfilled—and H-J was feeling the pressure in their business. They asked SteadyRain to help them come up with a plan to address their short-term and long-term hiring concerns.


Strategic digital solutions for recruiting problems need to accommodate a new reality of the recruitment process: because there are fewer overall candidates, you need to establish your brand with people you’d like to recruit before they begin looking for new jobs, so they come to you first when they decide to begin job hunting. SteadyRain’s Recruiting solution for H-J has two parts that work together. First, we built a digital marketing program for them to raise long-term awareness in their company and produce better recruits. Then, we built a tool to manage employment applications and help see which tactics are most effective. Together, these tools help H-J attract and sign the right candidates. SteadyRain built a custom Recruiting Tool for H-J to help them manage applications for employment. H-J uses the tool to publish their job openings to the internet and to track their performance. One of its advantages is that it is coded to express clearly to Google that the job posting is a job posting. This helps H-J’s postings surface in Google’s special job listings results section, and makes them come up higher in search engine results pages. Additionally, the tool makes it easy to evaluate how applicants were proceeding through the evaluation process. It also produces reports to help H-J evaluate their recruiting strategies. Now, H-J can measure which types of digital marketing have produced the most successful applications for employment, so they can reinvest their marketing money in the tactics that are most effective.


The Recruiting section of H-J’s website saw a 42% year over year increase in Organic search traffic, and even more importantly, a 143% year over year increase in job applications from organic search traffic. Today, the H-J Family of Companies is filling open positions [unit and rate of increase]. They also have all of the information they need to effectively update their recruiting strategy if their needs change in the future.

Services Used

Strategic Planning

Use digital planning to build projects over time and ensure success on your schedule.

Paid Search Marketing

Paid search marketing will helps you stand out when it's most important. Our paid search experts will create a comprehensive campaign tailored to your goals.

User Interface Design

Good user interface design and user experience design work together to make your site visitors convert. SteadyRain creates website interface design that makes businesses more successful.