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For businesses with physical stores that rely on foot traffic, local search is an essential cornerstone of an online marketing strategy. 24 percent of all searches have local intent, and in order for these searchers to find your local business, steps must be taken to optimize your company’s online presence. The following five tips are an excellent place to start.
In this week's Tech News Thursday, we discuss infusing your web development tactics with great calls-to-action, designing a user interface for your target audience, local search tactics and resources, developing content marketing with varying lengths and more.
We sat down with the Director of Mobile Development here at SteadyRain to learn more about the new operating system and get his opinion on what’s to come, app trends to watch out for and what an operating system update means for an app developer.
In this week's Tech News Thursday, we discuss the changing landscape of location-based advertising, disavowing bad links, online brand defense through protection of domain portfolios and more.
To enhance experience for Google search users longer, high-quality content will now be highlighted in an “In-depth Articles” section. These articles will be determined by a new ranking algorithm that measures content length, quality and usefulness.
In the increasingly crowded online space, protecting your brand and taking a defensive and proactive approach to brand management continues to become more and more important. An often forgotten but always important aspect of online brand defense is the management of your brand’s domain portfolio, or all of the domain names related to your brand.
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