What is Digital Marketing?
Digital marketing is essential to growing a business. Whether you’re selling for mass consumption or pushing a service to prospective B2B customers, it just works.
There are many aspects of digital marketing. A strong digital marketing plan utilizes search engines, social media, emails, and websites to help you reach your audience. Any form of online communication that connects you with your audience is included under the umbrella of digital marketing.
Compared to traditional marketing, which includes channels like print and television, online marketing is often more affordable and drives better results.
Digital marketing can be tough. The good news is, we can help.
Located in the heart of St. Louis, SteadyRain provides comprehensive digital marketing services. We’re dedicated to helping clients establish and maintain success online. Learn more about the benefits of digital marketing and how we execute winning campaigns for our clients.
Benefits of Digital Marketing
Digital marketing is one of the most important ways you can market a business. Millions of people are online and spend more time online than ever before. No matter the size of your business, digital channels can work for you. By using effective targeting across marketing channels, your ideal users experience timely messages, often when they’re ready to buy.
SteadyRain helps you put a strong digital strategy in place, so your business sees the following benefits:
- Improve your online presence through both organic (SEO) and paid channels (including Google Ads)
- Provide more effective audience targeting and buyer personas than traditional advertising
- Analyze campaign effectiveness in real-time and adjust strategy if necessary
- On many paid platforms, including Google Ads only pay when a user clicks your ad
SteadyRain’s Digital Marketing Strategy
It's important to get your products in front of the right people at the right time. An effective digital marketing strategy includes a mix of channels that drive brand awareness, traffic and conversions. SteadyRain services cover a variety of digital marketing channels, including:
- Search Engine Optimization (SEO), both on and off page
- Paid search campaigns, using tools such as Google Ads and Bing Ads
- Paid social ads on Facebook, LinkedIn and other popular channels
- Email marketing campaigns
- Retargeting digital media though the Google display network and YouTube
- Content marketing support to establish your brand as a leading voice in your industry
At SteadyRain, our digital marketing team works to understand your goals. We help define a strategy that works best for you, boosting your traffic in a natural way. Our team boasts experience in a variety of industries and company sizes, from mom-and-pop shops to Fortune 500 leaders. No matter the company, we are here to provide a digital strategy that gets results.