Challenge
The H-J Family of Companies was struggling to bring in new talent. Because of changes in the market, there were fewer skilled workers applying for manufacturing positions than there had been in the past. Over the next decade, more than half of manufacturing job openings are expected to go unfilled—and H-J was feeling the pressure in their business. They asked SteadyRain to help them come up with a plan to address their short-term and long-term hiring concerns.
Solution
Strategic digital solutions for recruiting problems need to accommodate a new reality of the recruitment process: because there are fewer overall candidates, you need to establish your brand with people you’d like to recruit before they begin looking for new jobs, so they come to you first when they decide to begin job hunting.
SteadyRain’s Recruiting solution for H-J has two parts that work together. First, we built a digital marketing program for them to raise long-term awareness in their company and produce better recruits. Then, we built a tool to manage employment applications and help see which tactics are most effective. Together, these tools help H-J attract and sign the right candidates.
SteadyRain built a custom Recruiting Tool for H-J to help them manage applications for employment. H-J uses the tool to publish their job openings to the internet and to track their performance. One of its advantages is that it is coded to express clearly to Google that the job posting is a job posting. This helps H-J’s postings surface in Google’s special job listings results section, and makes them come up higher in search engine results pages.
Additionally, the tool makes it easy to evaluate how applicants were proceeding through the evaluation process. It also produces reports to help H-J evaluate their recruiting strategies. Now, H-J can measure which types of digital marketing have produced the most successful applications for employment, so they can reinvest their marketing money in the tactics that are most effective.