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Information Architecture

Increase Revenue with Website Architecture Planning

SteadyRain’s website architecture design goes beyond the simple idea of good navigation. Our approach provides much more detail based on the identification of key audiences and their needs. We believe that a successful website should function much like a book with the homepage serving as the cover, table of contents and index, helping visitors understand how to navigate to find what they need. A strategic website architecture makes the content a visitor needs easy to find and easy to enjoy.

SteadyRain’s website architecture planning process begins by working with clients to uncover insights about their business’s target audiences. We then apply this knowledge while maintaining focus on specific business goals. By outlining case scenarios, potential operational process and other end-user decisions before the development of a website begins, we eliminate costly mistakes.

Avoid costly mistakes during the development phase of your web project by working with SteadyRain strategists to create a detailed website architecture plan first.

At the end of the process, our clients receive a portfolio of knowledge that includes the following documents:

  • Website Navigation Strategy
  • Website Conversion Strategies, including outlined calls-to-action and audience triggers
  • Sustaining and Supporting Page Strategies
  • Landing Page Strategies
  • Technical site map(s)
  • Website Solution Descriptions
  • Visual Wire Frame(s)/Schematics of Page-by-Page User Experience
  • Technical Requirement Documentation for Project Implementation
  • Required Related Software or Hardware

SteadyRain’s architecture plan is a detailed road map and scope of work which prioritizes the client’s web development needs and separates the work into manageable phases.

Increase online conversions and gain a competitive edge in the marketplace by effectively reaching your target audiences with strategic website information architecture.

 

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