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Case Study Detail

Services Used
  • Strategic Planning
  • Information Architecture
  • Web Consulting
  • User Interface Design

Dent Wizard

Dent Wizard needed a digital brand overhaul for consolidation of multiple web properties and enhancement of customer engagement across multiple audiences and devices.

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Challenge

As an international brand, Dent Wizard needed a digital brand overhaul to allow them to combine their B2B and B2C websites, while enhancing consumer engagement. Additionally, Dent Wizard was seeking help managing their paid search and Facebook ad campaigns, along with optimizing their site to rank higher in search engines.

Solution

SteadyRain initiated a consulting period to research and define the nuances of both B2B and B2C target markets. Insights gained from that period allowed the web development team to build a responsive website to include: * Audience Dashboards * Improved customer connection with Dent Wizard’s customer service teams * A fresh, user-friendly design To ensure a successful website launch, the SteadyRain digital marketing team provided an audience analysis, combined with comprehensive keyword research for search engine optimization and content writing. SteadyRain supported these efforts with a social media strategy, including development of account guidelines, an audience analysis, messaging strategies, and identification of advertising opportunities. SteadyRain continues to support Dent Wizard with ongoing Digital Marketing strategies that include: * Search engine optimization campaign management * Effective content marketing * Paid search campaign management * Facebook advertising management.

Results

As a result of an in-depth discovery and consulting phase, SteadyRain completed a new information architecture for Dent Wizard’s public website and developed wireframes that detailed the new layout for the marketing website. Based on this new strategy, SteadyRain designed and produced a new look and feel for their current customers, potential customers and sales team. As part of this solution, SteadyRain produced the necessary skins/styles for use in the DNN content management system. The new website allows customers to request a demo, contact a rep in their area, and see product videos to compare services. Post-development, SteadyRain took an active role on management of Digital Marketing services for Dent Wizard with solid results in driving up engagement and conversions on-site.

Services Used

Strategic Planning

Use digital planning to build projects over time and ensure success on your schedule.

Information Architecture

Website architecture determines how the content on your site fits together. Good website architecture will persuade site visitors that your business meets their needs.

Web Consulting

SteadyRain's web consulting services provide a rigorous process for understanding your business's marketing needs so that your website supports your company.

User Interface Design

Good user interface design and user experience design work together to make your site visitors convert. SteadyRain creates website interface design that makes businesses more successful.

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