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SteadyRain is a local SEO company in every sense of the phrase. If you’re in or around St. Louis, we’re a local digital marketing company that can provide your company with SEO services, including local SEO strategy and management.

You may have even found our website through local SEO if you searched for “digital marketing agency in St. Louis.”

What is Local SEO?

Local search engine optimization is an incredibly effective way to market your local services and products to potential customers who are searching for them in your area.

When your site is optimized for local SEO, you’ll appear in what is called a “local pack.” You’ve probably seen them before when you’re searching for restaurants or stores near you:

Screenshot of a Local Pack

The above example is not necessarily showing the highest rated pizza in St. Louis, but it is showing the top three pizza places nearest the SteadyRain office, because Google knows where the search took place and wants to offer the most convenient solution.

Why is Local SEO Important for Your Business?

Local SEO can drive qualified leads and customers that are in your direct vicinity to the physical location of your store, restaurant, or office rather than only a digital location like your website.

Local SEO is a little different than regular search engine optimization, because all optimizations and searches must have a localized intent in order to attract qualified leads in your area. It does you and searchers no good to appear in a Denver local result if you’re actually in St. Louis.

Most searches for local SEO include a location qualifier—“plumbers in St. Louis”—or the phrase “near me” and relies on Google to know where the searcher is located through other means. There is a difference in behavior and result between local searches and a general informational search.

Someone searching for “plumbers in St. Louis” likely needs to call one near their home to hire them for services. If someone in a similar situation searched for something like “how to unclog a drain,” they don’t necessarily intend to hire someone in their area, and a local result wouldn’t be right in that case.

SteadyRain Local SEO Services

One of the most important tools at your disposal for local SEO is Google My Business (GMB). It’s essentially the new Yellow Pages and your business profile on Google. It feeds information to a variety of places, including Google Maps results and the local pack (shown above).

But the most familiar place you’ll see a Google My Business listing is in a knowledge page at the top right (or at the top on a mobile device) of a branded search for your business.

Screenshot of a Google My Business Listing

A major part of local SEO is making sure your GMB profile is as accurate and updated as possible. The last thing you want to do is give out the wrong information to your potential customers who are looking to find you.

SteadyRain can help you optimize your Google My Business listing so that it’s accurate and so it appears in map listings and in the local pack.

Why SteadyRain for Local SEO

SteadyRain is one of the St. Louis’ oldest digital marketing agencies. If it’s a digital marketing thing, we’ve done it and seen if it works or not. Local SEO can work for your business if you’re looking to bring in more local customers to your brick and mortar location. We can help you optimize your website with localized keywords and maintain your Google My Business listing, so it stays accurate and updated.

Interesting in improving your brand recognition in your area? Contact SteadyRain to start local SEO services today.

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