You can advertise the interesting features of your products and services until you’re blue in the face, but it will only get you so far.
Until you provide your target audiences with valuable content they need and actively seek, you can’t forge an emotional connection with them. Passion drives brand loyalty. And that drives repeat business.
That’s where an effective content marketing strategy comes in.
61% of consumers are more likely to spend their money with a brand that provides custom content.
We’re in a digital age in which every single member of your target audience not only wants to feel special, but also feels as if he or she deserves to feel special. And why shouldn’t they? Successful brands feed on this desire every day. Is your business doing the same?
The reality of content marketing is that it takes a highly-talented team of creative digital marketing experts to roll out the amount of quality content brands need. In most cases, internal teams just can’t handle the workload. This is where a partnership with established, tech-savvy content marketers can make the difference in your marketing strategy.
Our team can successfully deliver impactful and entertaining content on a regular basis to meet your company’s need for audience engagement. Our strategies focus on driving conversion-ready traffic to achieve your specific business goals, not just writing a bunch of fluff like personality quizzes and short-lived infographics.
Unlike many competing content marketing agencies, our team is composed of creative writers and technical whizzes – so not only will you see an improvement in engagement and creation of compelling content, you’ll likely also see improved search engine optimization (SEO) performance.
Our content marketing process ensures your brand stays in the hearts of your audiences.
The first step to creating engaging content is to get into the heads of a client’s target audience. We emphasize this step, because the better we understand existing and potential customers, the better we can reach them through custom content.
Our team sits down with yours to discuss the basic audience demographics – age, gender, location. Then we dig deeper – Where do they hang out? What are their favorite Internet time-wasters? What kind of music do they listen to? What do they nerd out over?
These insights help our team clue into the type of digital content they connect with and consume regularly. Armed with this knowledge, we can begin to build an engaging content marketing strategy your audiences will love.
SEO Pro Tip: The more quality, optimized, engaging content your brand circulates within the digital world, the better your website will rank in the search results.
All of the pieces of a content marketing strategy help to drive additional audience members to your website, and if you’ve prepped your website for their arrival, they will convert.
Our fifteen years of experience in search engine optimization has contributed to an intensive keyword research process. That’s where we start. For every piece of content we create and distribute online, our team focuses on uncovering the best keywords and weaving them within the message subtly and seamlessly.
On the technical side, a well-strategized content marketing plan builds an immense database of links to your website, boosting its authority and validity in the eyes of search engines. Brands leveraging self-hosted blogs benefit from a swell of indexed site pages, boosting their website’s ranking potential even more.
These types of content also effectively capture long-tail keyword searches, driving highly-specific and often conversion-ready traffic. Those website visitors are looking for a very specific answer, and if you can provide it, you’ve filled a need. If these audience members don’t convert right away, your brand will at least make a lasting impact upon them.
Our content marketing team does much more than write blogs.
Our initial step of consulting and audience research provides the critical insights to determine the types of content your audience enjoys.
And the types of content are infinite - infographics, videos, blog posts, interactive quizzes, games, music playlists, engaging images, how-to guides, listicles, podcasts, interviews – the list goes on and on.
Once we nail these details down, our team works with yours to build out an editorial calendar that mirrors your marketing schedule for the year. This ensures your brand messages reach their full potential. We take this step to an extreme level – types of content and their specific deadlines are outlined months in advance, with client check-ins of course.
An effective content marketing strategy echoes and supports your other traditional and digital marketing strategies. We often request clients provide insights on their future schedule to allow our team to build out parallel pieces of content.
Outreach & Distribution
We could create the best content in the world, but if we don’t get it in front of your target audience, it’s worthless.
Our team uses the insights we discover during our consulting process to create a database of the types of websites and digital resources your target audiences frequently visit and thoroughly enjoy.
We then handle the time-intensive and energy-heavy responsibility of building relationships with these site managers, editors and administrators, so that when we have content ready to send them, they can trust it will be valuable, entertaining and definitely share-worthy.
Our team ensures the content we create for your brand reaches as many eyes of your target audiences as possible. Maximum exposure of engaging content that drives quality website traffic is our overall goal, and our success rate is high.
Trust your content marketing strategy to a team of digital marketing experts with a knack for innovation and creativity.
Contact SteadyRain today to set up a meeting and learn more about our success in leveraging content marketing to drive conversion-ready website traffic.