Challenge

Deploy a marketing website that had unique content for the many different age groups within women's wellness & health.

Solution

Utilized the content management system DNN for website management. Created Audience Dashboards to target specific age groups for women. Deployed unique content that addresses the needs of each audience and creating a competitive advantage in the healthcare marketplace.

Results

Successfully deployed the new strategy and marketing website resulting in increased traffic to the website by current patients and patients looking for a healthcare provider. As physicians are added to the practice CIWH can easily update their photo's, biography and services on the website without the need of any additional support.