Lake of the Ozarks

Challenge

The Lake of the Ozarks Convention and Visitors Bureau sought a website strategy to refresh and improve its current website and create new ways to focus visitor attention and increase engagement.

Solution

Following an extensive consulting period, SteadyRain presented a digital strategy for the organization with the following deliverables: * Detailed wireframes focused on improving the visitor experience * New sitemap to allow for a streamlined visitor experience * Focused, audience-specific content and landing page recommendations * Features aimed at increasing site speed and eliminating the need for plugins * A long-term Strategic Plan outlining a multi-phase approach and long-term development goals * Functional specifications for the initial Phase of project development * Experiential exploration for various audiences and visitors for a custom content experience * Monetized media placement and ad management opportunities

Results

Following this comprehensive consultation, the Lake of the Ozarks CVB had a more thorough understanding of its online goals and chose to move forward with a unique SteadyRain website solution.