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Case Study Detail

Services Used
  • Digital Strategy
  • Digital Marketing
  • UI/UX Design
  • Web Application Development

Carr Lane Manufacturing

Carr Lane Manufacturing needed a new website that streamlined the user experience and better reach its online target audience.

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​Through a web consulting engagement, SteadyRain partnered with Carr Lane Manufacturing Co, a world leader in tooling components, industrial parts & fixture manufacturing, to optimize Car Lane’s marketing website and better reach its online target audience. Additionally, the new site would be designed to integrate with Carr Lane’s existing internal systems.


SteadyRain and Carr Lane collaborated on a digital strategy that targeted an online consumer audience, and included a powerful ecommerce strategy, before entering the development process. Together, the path to conversion for website visitors was shortened; made possible by simplifying online forms and allowing basic product look-up and availability information by integrating the manufacturing company’s internal systems. By developing distributor and customer portals, along with integrating product information management systems with their ERP systems, the user’s experience was effectively streamlined.


SteadyRain continues to support Carr Lane through ongoing paid search and SEO campaigns; both of which consistently yield a positive ROI.

Services Used

Strategic Planning

Use digital planning to build projects over time and ensure success on your schedule.

Web Consulting

SteadyRain's web consulting services provide a rigorous process for understanding your business's marketing needs so that your website supports your company.

Paid Search Marketing

Paid search marketing will helps you stand out when it's most important. Our paid search experts will create a comprehensive campaign tailored to your goals.

Search Engine Optimization (SEO)

SEO will help your business attract qualified leads. Create a B2B or B2C search engine optimization strategy with SteadyRain.

User Interface Design

Good user interface design and user experience design work together to make your site visitors convert. SteadyRain creates website interface design that makes businesses more successful.