Challenge
Rihm Kenworth serves a wide regional market and supports customers across multiple lines of business, from truck sales and leasing to parts, service, warranties, and financing. With multiple sites in place, the digital experience lacked the cohesion needed to reflect the strength of the Rihm brand and guide users smoothly toward action. For a company with deep roots in the transportation industry and a broad service footprint, the website needed to make it easier for customers to browse inventory, explore services, find locations, and engage with the business through a single, unified experience. The site also needed a stronger SEO foundation, particularly in the new product area, to help high-intent users discover the right content more easily through organic search.
Solution
SteadyRain consolidated multiple Rihm web properties into one website designed to deliver a cleaner, more consistent user experience from start to finish. The new digital experience was built around modern UI/UX principles, creating a more intuitive path for users across key business areas including trucks, financing, leasing, rental, parts, repair services, warranties, and locations. This unified approach helped align the online experience with the scale of Rihm’s operations while reducing friction for customers trying to move from research to inquiry.
Beyond the visual and navigational improvements, the project also established an SEO-friendly infrastructure with specific attention on the new product area. The site now supports clearer model- and category-based discovery, stronger content organization, and a better framework for helping search engines understand and surface important pages. The live experience reflects that structure through prominent truck browsing pathways, dedicated model exploration, service-related journeys, and location-based access points that support both usability and organic performance.