This long-time Midwest technology and security consulting firm had not refreshed or even maintained their website in many years. Along with content growing stale, the design and technology behind the site was showing its age. Blade Technologies asked SteadyRain to update their online presence to reflect current branding, identity standards and service offerings while focusing on assisting them to drive lead flow through the site in creative ways.
SteadyRain leveraged our Professional Services solution to build a series of inter-related structured content types that allows the marketing and sales teams at Blade to quickly and easily update content on the site and have that content instantly be shared in the appropriate areas of the site. Creating smooth and easy movement of visitors between service areas, services, industry targets and platforms where they have a core competence. This including development audience-targeted areas of the site and industry-specific content merchandizing to build confidence with prospective customers.