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Case Study Detail

Services Used
  • Digital Strategy
  • Digital Marketing
  • UI/UX Design
  • Front End Development
  • Web Application Development

Blade Technologies

Blade Technologies was looking to update an outdated site along with finding new ways to increase online presence and traffic. They wanted an easy to navigate and easy to understand user interface.

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Challenge

This long-time Midwest technology and security consulting firm had not refreshed or even maintained their website in many years. Along with content growing stale, the design and technology behind the site was showing its age. Blade Technologies asked SteadyRain to update their online presence to reflect current branding, identity standards and service offerings while focusing on assisting them to drive lead flow through the site in creative ways.

Solution

SteadyRain leveraged our Professional Services solution to build a series of inter-related structured content types that allows the marketing and sales teams at Blade to quickly and easily update content on the site and have that content instantly be shared in the appropriate areas of the site. Creating smooth and easy movement of visitors between service areas, services, industry targets and platforms where they have a core competence. This including development audience-targeted areas of the site and industry-specific content merchandizing to build confidence with prospective customers.

Results

Upon launch of the new marketing website, Blade Technologies immediately reported positive current-customer feedback around easy of use and accessibility of Client Tools and the Blade Storefront, both key self-service features within the website. Within the first month after launch the sales team reported that they had received more leads from the site in that four- (4-)week period than they had received from the old website within the previous twelve (12) months. Since this successful launch, Blade Technologies has tapped SteadyRain to take over both an ongoing organic search (SEO) campaign as well as management of all paid search (pay-per-click) campaigns which has created even more traffic, engagement and opportunity for the firm with audiences low in the marketing funnel and in immediate need of their professional IT and security services.

Services Used

Strategic Planning

Use digital planning to build projects over time and ensure success on your schedule.

Information Architecture

Website architecture determines how the content on your site fits together. Good website architecture will persuade site visitors that your business meets their needs.

Web Consulting

SteadyRain's web consulting services provide a rigorous process for understanding your business's marketing needs so that your website supports your company.

Website Analytics Services

SteadyRain is provides a variety of website analytics services that will give you a clear picture of how well your digital marketing campaign is connecting with visitors.

Paid Search Marketing

Paid search marketing will helps you stand out when it's most important. Our paid search experts will create a comprehensive campaign tailored to your goals.

Search Engine Optimization (SEO)

SEO will help your business attract qualified leads. Create a B2B or B2C search engine optimization strategy with SteadyRain.

User Interface Design

Good user interface design and user experience design work together to make your site visitors convert. SteadyRain creates website interface design that makes businesses more successful.

Design to Template

Already know how to reach your target audience and have a design in-hand? SteadyRain's production team can take it from here – recommending the CMS solutions that make sense for your business and providing needed CSS services.

Content Styling

At SteadyRain, our production team uses its experience and expertise to help our clients choose the best modules and other assets to present visuals and then develops these tools with brand precision.

Web Content Management

A successful web content management system integration allows for easy editing of a website’s content. It also eases the pain typically associated with database and content management. SteadyRain works with our clients to leverage the power of CMS solutions to manage website content quickly and efficiently.

User Experience Design

Strategic user experience design provides visitors with easy avenues to interact with the components the website along their way to fulfilling the ultimate goal of the site. SteadyRain focuses on targeted information architecture planning and user interface design to help your site effectively engage visitors.

Marketing Website

A marketing website is the first impression potential customers have about your brand online. What do they see? It’s more important than ever for your brand to establish an identity through a marketing website that meets user’s expectations on both desktops and mobile devices.

Web Applications

SteadyRain’s web application development team creates custom solutions and utilizes proven technology practices to ensure successful digital strategy for our clients. Our web application architecture engages targeted audiences and saves clients time and money while increasing customer-relation efficiency.

Responsive Web Design

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Website Maintenance

SteadyRain provides comprehensive website analysis for clients to ensure their businesses effectively connect with target audiences.

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