One of our clients was having an outstanding year in 2014, our first full year providing them with SEO services. Their organic traffic kept increasing month-over-month and year-over-year through October, when organic visitor counts were up 103% year-over-year compared to 2013.
In November, traffic decreased 26% month-over-month, but was still up year-over-year by more than 60%. Organic traffic slipped again in December, along with keyword rankings and impression counts in Google Webmaster Tools.
Google had given our client’s site a manual penalty.