Tech News Thursday: July 11

In this week's Tech News Thursday, #TNT, we mention Microsoft's business restructuring, new SEO ranking factors, Instagram's latest update and more.

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Common Mistakes: Undervaluing the Relationship Between CSS and SEO

 We all know how vital CSS is to a functioning website. It controls the design, what the visitor sees. Obviously, it’s pretty important. But did you know that CSS directly affects SEO?

 
Here are a few reasons why you should be considering SEO when developing or modifying CSS.

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Common Mistakes: Taking Time on Page Metric Too Literally

We’ve all been there – checking out Google Analytics to see how our pages and blog posts are doing when we see the dreaded Time on Page of 00:00:00.

Doesn’t that make you feel great? Someone navigated to your page, obviously hated what he or she saw and then left immediately, right?
 
Nope. Stop feeling disappointed in your work. We’ve got an explanation for you.

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Understanding (Not Provided) Keyword Data in Two Simple Methods

In the ever-changing landscape of online marketing, there’s one thing we’re absolutely sure of:

Knowledge is power.

From being able to discern our best referral sources, to the obstacles users are encountering on our clients’ sites that keep them from converting, to getting a good hold on what exactly people are looking for on the web, at the core of our online marketing strategy objectives is a need for information.

Luckily, for the past several years Google Analytics and other top providers of web analytics have provided treasure troves of data with pre-built systems that allow us to slice and dice that data to provide actionable insights. We think it’s pretty nifty.

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TrendCast Now: Google Reader and All Things RSS

Google Reader shuttered it’s windows on July 1st and in the months leading up to it, the most active Internet ambassadors had quite the meltdown. We started counting the number of “How to Move Your Feeds” and “Critiques of Google Reader Alternatives” posts being generated by active Internet types, but the number just got too high and we lost count. However, one thing was for sure: Talking about RSS feed readers was trendy from mid-March through the shutdown on July 1.

So which of the RSS alternatives will be the one that wins the loyalties of Google Reader users? Rather than covering the merits of each (the rest of the Internet took care of that for us), we’ve decided to take an informal Internet poll and infer the winner based on Google Trend data in our first installment of a bi-weekly series of TrendCast-ing.

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Responsive Design v. Mobile Application v. Mobile Website: What’s Best for Your Business?

As more consumers utilize mobile devices for online browsing, the need for businesses to provide a mobile friendly solution for website visitors continues to grow exponentially. There are three main options that allow  companies to reach their target audience effectively on a mobile device: responsive design,mobile websites and mobile applications. A website built with responsive design allows a visitor to view a full website on any device without unnecessary scrolling or resizing and is built using fluid grids and flexible images. The site detects the type and size of device being used to access it and automatically fits the content to the screen.   A mobile website is a .mobi site built specifically for viewing on a mobile device. Most mobile websites include a custom navigation that differs from the desktop version of the site and provides easy access to specific pieces of content that are most important for visitors browsing on-the-go.   A mobile application is built with a specific au ...

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Penguin 2.0: An Explanation & The Aftermath

In early May 2013, Google began warning webmasters that a major update to the algorithm would be taking place in the summer of 2013 called Penguin 2.0. Much like the first Penguin update, Google has explained that this algorithm update is intended to target sites that have engaged in “black hat” web spam SEO tactics. On May 22, 2013, Matt Cutts and the Google Web Spam Team officially released Penguin 2.0, which they believe is the most disruptive Google algorithm update targeting web spam yet. Since then, sites of all sizes have seen changes in their rankings and in turn, organic traffic that have been for some, positive while at the same time for others, detrimental. Penguin 2.0: The Aftermath Unlike its predecessor, Penguin, Penguin 2.0 went deeper, affected more webmasters and caused significantly more change in many webpage’s ability to rank in the Google search results. In addition, the Google algorithm update more aggressively penalized sites that had engaged in suspect SEO tac ...

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