Amazon’s New Ad Service, Hyperlapse and More: Today’s Tech News Thursday

tech news st louisWelcome to Tech News Thursday, a compilation of the latest technology news. If you want to catch the best mobile developmentweb designonline marketingdigital strategy recommendations and more in one place, this is the weekly list for you.

This week's highlights include Facebook's effort to target click-bait, Pinterest's updated analytics tools for marketers and more.

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Drive Quality in PPC with Day-Parting: When and How It’s Effective

day-parting strategiesMany PPC clients and marketers see value in volume when it comes to paid search. We get a little excited when we see an account set a new record for clicks in a month. We wish it were that easy and that every click resulted in a desired action. Unfortunately, that’s far from the case.

It’s not always about clicks - it’s about what happens afterward. The timing of that click has a huge impact on whether or not searchers are taking action on your products and making your cost-per-click result in a return on investment.

Day-parting is one way to control your paid search budgets and get an optimal return during peak hours of the day. Wondering if your ad schedule is in need of an update? Are conversions lagging at 3 a.m. or are they right on par with noon? Use these reports in Analytics and Adwords to find out if day-parting is right for your account and take action.

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Mobile Email Marketing Insights, Top Search Improvements and More: Today’s Tech News Thursday

technology news st louisWelcome to Tech News Thursday, a compilation of the latest technology news. If you want to catch the best mobile developmentweb designonline marketingdigital strategy recommendations and more in one place, this is the weekly list for you.

This week's highlights include Snapchat's new focus on advertisers, Xamarin's recent growth, mobile email insights and more.

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The Adwords Close Variants Update:  Here’s What You Can Do

Adwords Close Variants UpdateIn an effort to simplify the Adwords interface, true exact match in Google Adwords is about to go away in September, leaving some marketers viewing their budgets, current campaigns and options in a less than happy light (there’s even a Change.Org petition about it). Learn more about the evolution of Adwords close variants and our recommended next steps if you're opting out of them.

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Facebook’s “Like Gate Ban, Mobile Marketing Tips and More: Today’s Tech News Thursday

technology news st louisWelcome to Tech News Thursday, a compilation of the latest technology news. If you want to catch the best mobile developmentweb designonline marketingdigital strategy recommendations and more in one place, this is the weekly list for you.

This week's highlights include Pinterest strategy insights, Facebook's "Like Gate," tips for mobile marketing, mobile touch screen developments and more.

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5 Negative Google Ranking Factors & What You Can Do About Them

Google Ranking FactorsGoogle doesn’t tell online marketers exactly what they need to be doing on a regular basis to get their websites ranking high in the search engine. That would take all of the fun away.

After a user performs a search, in just milliseconds, hundreds of Google ranking factors are utilized to determine what shows up in organic results. Based on confirmation from Google’s Matt Cutts, speculation and experiments, the SEO community has a good idea what many of these Google ranking factors are. In fact, Backlinko has compiled a useful list of 200+ ranking factors and how they are utilized by Google to determine page rank.

Some of these Google ranking factors can take away from your SEO efforts significantly if you don’t know how to identify issues and address them according to best practices.

Below are five important negative ranking factors Google looks at when organizing search results and our suggestion for ways that you can use them to your advantage.

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New Touch Screen Technology Paving the Way for the Mobile Industry

mobile touch screen technologyAs mobile software technology continues to expand and enhance user experience, hardware companies, such as Apple and Samsung, as well as screen suppliers like Corning, are matching pace with new, innovative features. Touch screen technology in particular is rapidly improving, getting more durable, hygienic and seamlessly integrated into consumers’ lives.

Four major developments in touch screen technology have caught our attention in the last year or two.

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