Google doesn’t tell online marketers exactly what they need to be doing on a regular basis to get their websites ranking high in the search engine. That would take all of the fun away.
After a user performs a search, in just milliseconds, hundreds of Google ranking factors are utilized to determine what shows up in organic results. Based on confirmation from Google’s Matt Cutts, speculation and experiments, the SEO community has a good idea what many of these Google ranking factors are. In fact, Backlinko has compiled a useful list of 200+ ranking factors and how they are utilized by Google to determine page rank.
Some of these Google ranking factors can take away from your SEO efforts significantly if you don’t know how to identify issues and address them according to best practices.
Below are five important negative ranking factors Google looks at when organizing search results and our suggestion for ways that you can use them to your advantage.