Consistency through all media channels is still one of the best ways to increase the amount of touch points that consumers have with your brand, and search engine optimization (SEO) is the quickest way to accomplish this.
The art / science of search engine optimization is often seen as a mysterious practice, but the truth is, SEO is about knowing how search engines find your content and assign relevancy to that content. The Google machine is very smart, but if your content is hard to find or anemic it will simply give up and throw your website 50 pages back. The same can be said about social media.
As Google, Bing, and Yahoo place more importance on social media, it is necessary to make sure that your social media content can be easily indexed and found by these search engines.
With that being said, here are 4 quick ways businesses can optimize their Facebook page and be search engine friendly.
1. It’s true - your Facebook page can be optimized!
This is often misrepresented because you must act within the confines of each social media channels parameters. However, each social media channel, including Facebook, has several opportunities for optimization.
2. Title Tag aka “Page Name”
Choose wisely and brand accordingly. The name of your Facebook page will appear as the title in search results, along with optional sub-categories, and associated location. Although these fields are optional, if you are optimizing for local search, define your page with sub-categories as well as provide a central location for your business or organization. It is very important to have brand consistency in your social media page titles for your overall search presence.
3. Meta Description aka “About” Section
Your Facebook “About” section will appear under your brand in search engines as the meta description. While Facebook allows you to make your “About” section as long as you want, keep in mind that meta descriptions are typically only about 140 characters long. So, if you want your high value keywords to appear in search engines make sure that they are located in the beginning of your “About” section.
4. Customize your Facebook URL
If you haven’t already done this for your company’s Facebook page, do it today. Facebook allows you to personalize your page’s URL. Similar to the page title, search engines will treat this as an H1 tag. Take this opportunity to get rid of that long string of numbers and letters that no one couldpossibly remember and further optimize your page by adding your page’s name in the URL. Be sure to name it wisely – you are not allowed to edit this URL once it is in place.
These are just a few ways your Facebook page can be search engine ready. And by pairing these quick search engine optimization tactics with useful and engaging content for your target audience, your Facebook page will begin to appear in your company’s desired search queries.