One of the quickest ways to grab the attention of a potential client or customer is utilizing visual content. More specifically, and what I’m referring to, is video content. Although it can be a long process, creating the actual video content and celebrating the final cut is only half the battle.

Currently, videos share a significant amount of organic search space with text content, and the importance of optimizing this content is great. If you are using the video on the web, whether it is for online marketing purposes, public DIY clips, or highlighting your business’ culture, don’t forget to optimize the made-for-public video with these techniques. Give your video the best chance of being found online by your future customers.


Thoughtfully consider the name of the file

When saving the file, provide a file name that makes sense and gives proper reference to the content that is provided on the video. This will not only make it easier to locate among the company files but including a relevant keyword in the filename will give greater cohesion to your overall optimization strategy and alert search engines to the category relevance and type of video uploaded.

Title and Descriptions of the video

The title and the description of the video are two of the most important optimization fields for videos as this information is indexed by search engines. Therefore, use keyword-rich, relevant content when adding the title and description to your video.

Add Closed Captioning or Subtitles

Consider adding another layer of content to your video by providing a transcript or text snippets and appending it to the video. Not only will it allow the hearing impaired to enjoy the video as well as an additional opportunity to provide even more content related to the video, but search engines will also crawl and index this content.
The steps are very easy and can be done with YouTube. When you are in a YouTube account, go to Video Manager. Under Edit, click Captions. From that page, you are able to upload the appropriate file to include captions to your video. YouTube will sync the file with the video as YouTube can auto-detect speech.

Relevancy to other popular news

Ask a few questions when optimizing this video: Is this video relevant to other news that is happening today? Is there an opportunity to share link traffic with a similar or complementary story? If so, don’t miss out.
Conduct the appropriate keyword as well as general news research and see if there is another avenue to share your video content, whether it is sharing on a guest blog post or social media site.

Add calls to action

Once the video concludes, remind the audience to share the video, forward to a friend, or visit Make the call to action simple and direct in order to capture the action of the audience.

Submit to video search engines

Once all of the manual SEO components are in place give the video an extra boost by submitting it to additional video search engines, outside of YouTube. Here are a few sites to consider:
  • Yahoo Video
  • Google Video
  • BlinkX
So, when you are getting ready to publish your company video, don’t forget the finishing touches by simply optimizing important components. These are just a few ways in which video can help drive organic search to your business. Interested in learning more? Contact SteadyRain today!