On June 29, 2012, Google launched the Google Analytics app for Android in the Google Play store. As an Internet Marketer, I along with fellow colleagues was quite excited about this launch – to say the least. Although the mobile app has a long way to go to match its desktop counterpart, Google Analytics has a great head-start on the road it needs to take in a rapidly growing mobile world.
Currently, there are four (4) mobile optimized reports that you can access and swipe through in the mobile app:
- Automatic Alerts
- Customized Alerts
The Real-Time reporting tells you how many visitors are currently on your site at that moment and provides a quick breakdown of sources (Organic, Referral, Direct). At the bottom of the screen, the Top Referrals will be listed as well as the visitor count.
In addition to the number of visitors and source information, the Real-Time reporting will cue you in to the most active pages of the site and where your visitors are navigating at that moment.
Image courtesy of Google
The Dashboard reporting defaults to providing two (2) charts: Daily Unique Visitors and Daily Goal Conversion Rate. However, by selecting the menu option, you are able to select and add charts to the Dashboard reporting related to the following:
- Visitor and Session
- Page Tracking
- Event Tracking
- Site Search
Currently, only five (5) charts can be added to the Dashboard screen. If you decide to eliminate a chart from the Dashboard, just tap on the chart and a trashcan will appear for easy deletion. This motion will also bring up the ability to edit the chart, such as change the date range or applying an Advanced Segment.
Automatic Alerts are simple to understand. Located from the Google Analytics homepage under Intelligence Events, an automatic alert will be triggered if Google Analytics detects a significant change in the traffic patterns on your site. This is something that is done without any manual interaction from you.
What is the perk to having this available on the mobile device? You don’t have to worry about getting to your desktop to check significant increases or decreases in traffic that may be related to a marketing campaign or an anomaly that you may not have immediate control over – especially on off-hours like the weekend and holidays. It’s available right at your fingertips.
If you have linked your Google Analytics account with your Adwords account, you will also receive alerts related to your Adwords campaigns.
Customized Alerts are triggered and generated based on conditions you want Google Analytics to examine. This is also located under Intelligence Events on the desktop version.
These will need to be set up before they can be tracked and accepted on the mobile application.
A few examples of custom alerts include setting up a custom alert to appear when bounce rates spike, average visit duration drops suddenly, or if a goal conversion was achieved.
Although the Google Analytics mobile application does not have all the bells and whistles as on the desktop, the app does provide great preliminary information related to traffic. This is a huge step in the right direction and marketers should definitely start looking at how this app as well as other mobile applications can help streamline their marketing processes, providing greater efficiency and management. We know there is a lot to monitor on a daily basis – take the help where you can get it, and thanks to Google, a little help is on its way!
Are you interested in learning how Reporting and Analytics can benefit your current or upcoming campaigns? Contact our Online Marketing Professionals today!