Smartphones are no longer just mainstream. These devices have become an extension of their owners, a tool they count on daily. Because of this shift in device dependence, mobile apps for business are becoming more common. Users are employing their mobile devices for more than just games, social networking and email. They now expect to conduct business on their mobile devices. The demand for B2B apps is higher than ever.
Through strategic mobile apps for business, B2B marketers can reach their target audiences and personalize data delivery. By focusing on utility, business apps allow a company to grow its business and engage end users, saving time and money while enhancing its mobile reach.
There are four major types of B2B apps:
- Data collection business apps (i.e. form submissions)
- Data processing business apps (i.e. document review)
- Data generation business apps (i.e. price quotations)
- Data analysis business apps (i.e. sales reports)
B2B apps built with these types of data functionality deliver a custom experience, driving audience interaction.